Account Executive
WBAL-TV
Baltimore, MD
The Account Executive is responsible for selling advertising to
local businesses and ad agencies and negotiating ratings, creative market strategies and
rates with ad agencies. This position will also bring in new business partnerships to Radio and our array of digital platforms. The ideal candidate is coachable, thrives in a
goal-oriented team environment and has strong interpersonal skills. If you are
motivated by an excellent product, market-leading
compensation, and working with a talented team
of professionals, look no further. We will provide the tools for
powerful multi-platform marketing solutions that will create partnerships to
retain and grow our existing and new client base – you provide sales ability,
positive attitude, client focus, and desire to WIN! If you want to
work for the best, we want to hear from you today!
Job Responsibilities:
• Generate revenue across all available platforms (Two
radio stations, Baltimore Ravens Radio Network, and digital/mobile
platforms)
• Prospect, contact and present
to new businesses to generate new advertising revenue
• Manage inventory and protect
station rate structure.
• Develop new revenue through
local business development
• Form strategic business and
market partnerships
• Manage an active account and
client list
• Regularly meet with local and
digital sales managers to ensure progression and success with stated
goals.
• Act as negotiator for assigned
accounts; ensure sales proposals are consistent with station strategies.
• Create and deliver sales
presentations to multiple points of contact with client/agency personnel.
Experience Requirements:
• Must have a proven track record
in web/mobile sales and in the cultivation and development of new
business/ non-traditional business.
• Experience in TV/Radio or media sales
• Solid negotiation skills
• Experience in a consultative
customer focused business atmosphere
• Military training and
experience will be considered in lieu of TV/Radio sales experience
Qualifications Requirements:
• Ability to multi-task within a fast-paced
environment
• Accountability within a
goal-structured organization
• Needs
a positive, results-oriented attitude and must be a team player
• Proven
track record of successfully selling to business owners and CEO's
(military experience will be considered)
• Must be able to use qualitative
research effectively to further sales effort
• Strong formal and interpersonal
communication skills.
• Proficiency with Microsoft
Office products. Proficiency with Wide Orbit, Tapscan and/or Nielsen a plus.
Education:
• Bachelor's Degree
Preferred
Jobcode: Reference SBJ-d234v6-3-147-67-54-42 in your application.
Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.