Product Marketing Manager
Product Marketing Manager, YouTube (Fixed-Term Contract)
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As the Product Marketing Manager for YouTube, you'll focus on responsibility and product education marketing. The goal is to educate key audiences on what YouTube is doing to foster a responsible platform that the users, creators, and artists who make up our community can rely on.
You'll be responsible for end to end strategy and execution. This includes setting the foundations with key audience and measurement work streams, as well as defining and executing the go-to-market plan for the key strategic pillars. Execution will span paid media campaigns, creative development, direct to consumer communication materials, and events.
You'll have the ability to perform your role in a fast, ever-changing environment that requires you to be open to new influences and inspiration. You'll work with a large cross-functional team across product, partnerships, policy, communications, legal, creative and media agencies, and more.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.