Product Marketing Manager, Creator, Consumer Marketing

Job Description

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager for Creator Marketing, in the YouTube India Consumer Marketing team, you will be instrumental in developing the YouTube creator community. You will demonstrate an understanding of creators and their needs, and analyze to identify the best creator-focused initiatives. You will design Go-to-Market plans and their execution across different channels.

Your core responsibility will be to manage high-impact scaled communications channels and programs. You will define the channel strategy and manage growth campaigns/messaging around product, new launches, policy, community guidelines, creative development and localization.

You'll develop best practices, and look for innovative and creative solutions to achieve goals. You will also track performance against these goals. Your work will be instrumental in improving the health of our creator community. You'll work with local, regional and global teams, across Product, Partnerships, Communications, Legal, Business Development and external agencies.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Jobcode: Reference SBJ-d5bj30-3-21-162-87-42 in your application.