Marketing Manager, Brand Reputation

Job Description

YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.

With our growing number of users and products in Asia-Pacific, it's never been more crucial to define, defend, and grow our brand in a responsible way. We are committed to partner with key opinion leaders across the industry to ensure the policies and programs we create not only inspire our creator and user audiences, but sustain a trustworthy business.

As the YouTube Marketing Manager, you will shape and drive the brand's impact narrative by helping policy makers and decision makers across public and private sectors better understand YouTube's contributions to economies and cultures across the region. In this role, you will be responsible for understanding insights about key opinion formers and building narratives while designing campaigns.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Resonsibilities:
• Influence global plans based on Asia-Pacific insights and market context while building YouTube's impact strategy for Asia-Pacific.
• Monitor the evolving policy, product, and cultural landscape of Asia-Pacific, commission regional research, utilize local insights to align the business on priority areas, inform product and policy improvements, and refine YouTube's external marketing messages.
• Design and develop marketing campaigns and cornerstone impact programs across priority markets.
• Collaborate on representing and advocating for market needs with global and cross-functional teams.
• Partner with global teams to lead product marketing for regional product launches, provide critical product feedback, and develop go-to-market strategies to support launches.

Qualifications:

Minimum qualifications:
• Bachelor's degree or equivalent practical experience.
• 8 years of experience as a brand marketing manager or as a reputation marketing lead in a multi-national company or nonprofit organization.
• Experience working in an Asia-Pacific market.

Preferred qualifications:
• Experience creating and executing integrated marketing campaigns and measurement frameworks to capture learnings and gauge program success.
• Experience in a regional role, effectively working with local and global counterparts to drive results.
• Experience building programs from end-to-end and managing a team to meet deadlines.
• Experience in managing multiple projects and influencing stakeholders internal and externally.
• Experience developing strategy and business plans.
• Ability to utilize research and data to drive actionable insights to inform marketing strategy and improve YouTube's relationships.

Jobcode: Reference SBJ-rj9y92-3-133-156-156-42 in your application.