Senior Manager, Brand Marketing - SEA

Job Description

Senior Manager, Brand Marketing – SEA (6 months contract)

This is a maternity cover position reporting to the Senior Director of Brand Marketing, SEA. You will oversee Max brand launches across seven markets, driving outstanding, forward-thinking, and culturally relevant marketing efforts. Responsibilities include leading marketing strategy from launch preparation to end-to-end campaign management. As part of the Growth Marketing team, you'll collaborate with internal and external stakeholders to develop initiatives that build Max brand awareness, intent to subscribe , and retention . This role combines strategic planning, creativity, and execution.

Responsibilities:

Max Brand Launch in SEA : Own and d rive the planning, development and execution of the brand marketing strategy to bring Max to the audiences in SEA.
• Work with the globa l marketing team , internal and external partners in the development
of Max go-to-market plan .
• Partner with global and regional research teams to ensure Max brand voice, positioning and value proposition resonate in the region while considering local market nuances .
• Responsible for brand planning, visual design, and communication strategy for awareness- building and consideration-driven marketing campaigns
• Lead and manage above-the-line marketing budget,
optimizing marketing spend to maximize brand awareness and drive brand KPI measures.
• Work with the appointed creative agency partner on brand campaign de velopment, messaging and production
• Develop media strategy and collaborate with global/local media buying team to maximize exposure across paid/owned and earned channels and drive efficiencies
• Partner closely with analytics and research team to determine KPIs to evaluate the impact of campaigns and to make recommendations to align marketing strategy with business goals.
• Drive brand marketing campaign development from strategy, concept and execution, by managing day to day communications with external agency partners, and internal key stakeholders.
• Inspire and brainstorm fresh creative ideas for brand campaigns and activations across our owned channels, off channel, digital, OOH, experiential, stunts, and partnerships
• Partner with peers in CRM, PR, S ocial M edia , Creative Services, Distribution and other functions to enable the achievement of M ax launch
objectives   and roll-out plan
• Work in partnership with Finance team to manage annual budgets and quarterly forecasts, coupled with ongoing cost analysis and expenditure recommendation  
• Stay on top of industry trends, events, new technology , and unique
opportunities
Operational Support
• Briefing internal and external creative/media/experience agencies
• Attend ing and represent ing SEA in key engagement, planning and operational meetings across the region and global forums
• Helping in q uality control of creative materials and localised assets for market roll out
• Tracking of campaigns post launch: daily, weekly and post-campaign evaluation
• Processing and tracking of vendor contracts, PO's, invoices in master budget sheet

The Essentials
• Bachelor's degree; 8 + years' experience in marketing, ideally within an entertainment, DTC
or consumer marketing company
• Experienced and skilled in developing best in class creative concepts, media plans and campaigns, with expertise across all asset mediums including TV, digital, OOH, and social
• Demonstrated incredible creativity, and can lead concept and creative reviews
• A team player and problem solver who can
operate in a fast-paced, ever-changing, team-oriented setting
• Able to communicate cross-functionally with all levels and have exceptional verbal and written communication skills
• Able to project manage and have killer presentation skills
• Commercially and financially astute, used to developing and working with budgets and forecasts.
• Data and results driven; business oriented in mindset with high analytical skills
• Collaborative and collegiate in approach, commitment to the team and non-hierarchical mind-set is important.
• Proven ability to blend strategic vision with excellent operational execution
• A genuine, enthusiastic and passionate fan of entertainment, pop culture, new trends with excitement for our content and product

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-g3zm4q-3-145-15-205-42 in your application.