Media Executive

Job Description

Media Executive

MEDIA EXECUTIVE (ASSO) -WYMT
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WYMT:
WYMT is the CBS Affiliate and dominates number-one station in the scenic Appalachian Mountains of Southeastern Kentucky. This regional station is located in the small town of Hazard and has three bureaus and serves more than 25 counties. WYMT provides award-winning local news, weather, and sports coverage. WYMT.com is the region's most powerful digital platform. WYMT is involved and dedicated to the local communities we serve, participating in numerous charities and causes. A second channel, Heroes & Icons (H&I), allows WYMT to offer even more local programming, including dozens of live high school and college football and basketball games each year.
The WYMT/Food City Mountain Basketball Classic has generated more than four and a half million dollars for local students and schools. WYMT has a proven record of turning out solid journalists capable of moving up in the ranks. Several anchors and producers have moved on to the Top 20 markets in the last couple of years. You can enjoy all four seasons...from snow-covered mountains in the winter to blooming dogwoods in the spring. With miles of trails and lakes, it is a popular destination for outdoor recreation, hunting, and fishing. The people of Appalachia are full of pride in their home and culture, and are some of the most welcoming you will find. We have a strong work ethic and are always willing to help our neighbors. You will certainly find a ''mountain family'' atmosphere at WYMT.
Job Summary/Description:
WYMT-TV has an exciting opportunity for a Multimedia Consultant to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses. This role develops new revenue, focused on the customer's return on investment. Retains and grows accounts through insight proposals, proof of performance, and maximizing station assets.
Duties/Responsibilities include (but are not limited to):
• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Upsell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
• Source extra accounts (prospects) in the pipeline at all times. Replenish these accounts as they emerge.
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Collaborate with Media Manager to provide timely and accurate traffic instructions; conducts account maintenance, including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
• Use CRM (Matrix) tool for projections, weekly
Qualifications/Requirements:
• Bachelor's or equivalent combination of education and experience.
• 3-5 years related experience preferred.
• Excellent communication and customer service skills.
• Must be knowledgeable in the Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external customers.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WYMT-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-bxxw4x-216-73-216-215-42 in your application.