Sales Manager

Job Description

Sales Manager, WXYZ

The E.W. Scripps company station, WXYZ, in Detroit, Michigan is look for a Sales Manager to join their team. This role will drive business growth and lead a sales team focused on helping companies seize opportunities by effectively reaching their customers through compelling multi-platform advertising solutions. Our comprehensive suite of advertising services encompasses a variety of platforms, including OTT/CTV, search strategies (SEO/SEM), social media strategies, digital display, email targeting, and broadcast linear television. By utilizing these diverse channels, we aim to create tailored advertising strategies that resonate with target audiences and deliver measurable results. Through our efforts, we will empower businesses to connect with their customers in meaningful ways, maximizing their growth potential in an increasingly competitive market.

WHAT YOU'LL DO:
• Collaborate with Sr Dir, Sales (DOS) and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of sales account executives.
• Negotiate ratings, rates and budgets in partnership with local, regional and national advertisers both direct and agency
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the DOS and sales managers to train, develop and motivate the sales team so that revenue goals are achieved.
• Collaborate with the DOS and sales managers to foster career growth and development of the sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Interface with our Washington DC sales office on automation and political for effective management of inventory.
• Oversee accounts receivable and credit policies.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 5+ years proven success in media sales
• Prior managerial experience preferred
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:
• Proven capability in agency and direct strategic account management, broadcast inventory and digital/video required
• Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Strong coaching and feedback skills
• Strong ability to motivate others toward team goals
• Able to foster an environment that enables creative and innovative thinking
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals Experience using multiple currency providers a plus
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organization skills
• Proven ability to manage multiple tasks in a fast-paced environment

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-d8wwbm-216-73-216-0-42 in your application.