Full Time Job

Associate Account Executive


Grand Rapids, MI 08-30-2023
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Associate Account Executive, WXMI

Are you looking to get into media advertising and digital sales? The E.W. Scripps news station, WXMI in Grand Rapids, Michigan is hiring an Associate Account Executive. This position is built to assist and teach a working knowledge of the various moving pieces within broadcast and digital advertising sales.

Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.


PHASE I: In the first month of the program, the associate will gain a working knowledge and be trained in the performance of the following types of duties:
• National Sales: Handle airtime sales to advertising agencies and direct clients; process orders into station systems and generate contracts; schedule paid programming; resolve airtime scheduling problems such as revisions, make goods, preemptions, discrepancies and cancellations.
• Research/Marketing: Prepare analysis of market program audiences and estimates; assist sales in marketing initiatives; create sales campaigns and presentations; work with Nielsen ratings/products; learn use of ABC network systems.
• Traffic: Input local copy instructions and orders; manipulate inventory and commercial placement; formatting of daily logs.
• New Media: Gain understanding of multi-platform media such as online media, mobile and digital sales.

PHASE II: In the remaining months of the program, the associate will work with the account executives to become fully immersed in their role as a sales professional.
• Perform client services including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.
• Create non-traditional revenue opportunities.
• Coordinate production efforts for new clients.
• Execute post-buy analyses of broadcast and digital schedules
• Obtain commercial material to be used by Traffic for on-air schedules.
• Develop new business for multiple platforms (such as on-air, mobile, online, digital).
• Utilize research to position the station as premiere marketing vehicle.
• Perform other duties as needed and directed by Sales Management Team.

• College degree from an accredited College or University with a degree in Communications or Marketing preferred
• 0-2 years of sales experience

• Working knowledge of Microsoft applications
• Self-motivated creative and possess strong people skills
• Detail oriented with excellent written and oral communication/presentation skills
• Work within a team framework
• Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

• A career path to grow your professional experiences.
• Full benefits; medical, dental and vision.
• Retirement savings plan with company match.
• Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.

Jobcode: Reference SBJ-gmykw3-18-206-194-21-42 in your application.

Company Profile

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.