Media Executive

Job Description

Media Executive

MEDIA EXECUTIVE (ASSO) - WXIX
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WXIX:
WXIX-TV, FOX19 NOW, is the FOX affiliate serving Cincinnati and the Ohio, Kentucky, and Indiana tri-state area, the nation's 37th DMA. FOX19 NOW, the station that's ''Always Local, Always Now,'' produces more than 73 hours of News per week. FOX19 NOW is the leader in Morning News with local coverage from 4:30 a.m. until Noon each weekday. The station airs early evening news from 3:00 p.m. to 7:00 p.m. on weekdays and the market's #1 (A25-54) late, local News starting at 10:00 to 11:30 p.m. FOX19 NOW is the Flagship Station of the Cincinnati Bengals. FOX19 NOW is proud to serve the community on multiple platforms and broadcast some of the most popular programming in the Tri-State, including NFL on FOX, Wheel of Fortune, Jeopardy!, and the FOX prime time schedule.
Job Summary/Description:
WXIX has an exciting opportunity for a New Business Multimedia Consultant to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success. This challenging and rewarding position will be responsible for the development of new business partnerships, including local station initiatives, and digital advertising sales.
Duties/Responsibilities include, but are not limited to:
• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Upsell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times. Replenish these accounts as they emerge.
• Conduct needs analysis and account reviews to uncover customers' needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Collaborate with the Traffic Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
• Use the CRM (Matrix) tool for projections, weekly.
Qualifications/Requirements:
• Excellent communication and customer service skills.
• Knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external personalities.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WXIX-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-23o246-216-73-216-29-42 in your application.