Full Time Job

Digital Sales Specialist


Knoxville, TN 02-21-2024
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Digital Sales Specialist - WVLT

About WVLT:

WVLT is located in beautiful Knoxville, Tennessee. At the doorstep of the Smoky Mountains and on the banks of the Tennessee River, Knoxville is home to the competitive 61st-largest television market in the country. In addition to being home to the University of Tennessee's flagship campus, Knoxville sports a walkable downtown, a sophisticated mix of culture and cuisine, a diverse and robust employment sector, advanced medical care, and amenities found in big cities yet in a city that retains a small-town feel.

Job Summary/Description:

The Digital Sales Specialist is a dynamic marketing expert, who is committed to making data-driven decisions. This role requires a skilled communicator who is willing, and able to act as a secondary client contact while understanding client goals and optimizing success through research and analysis. The Digital Sales Assistant must be detail-oriented, technology savvy, and capable of producing creative and high-impact sales presentations while managing multiple projects simultaneously in a fast-paced environment. This position works directly with the Digital Sales Manager, sales team, advertisers, and corporate design team to ensure that campaigns run as directed.

Duties/Responsibilities include (but are not limited to):
- Suggest optimization strategies for digital campaigns
- Stay up to date with emerging trends and identify areas of development within emerging markets
- Produce creative and high-impact sales presentations while managing multiple projects simultaneously in a fast-paced environment
- Assist the sales team with developing concise reports highlighting the success of the campaign
- Promote positive working relationships within the department and the company
- Digital order entry with high level of accuracy
- Request, update and monitor digital creative scheduling on all campaigns
- Execute campaigns and creative development for all digital advertising
- Update and monitor digital creative
- Organize and deliver monthly reports
- Work with corporate design team on digital ad creative, scheduling and revising campaigns
- Produce digital analytic performance reports
- Work with other departments on station projects
- Must be able to work under daily deadlines with attention to detail
- Ability to be self-motivated and work as part of a team
- Must have strong organizational skills
- Essential to be able to an effective communicator
- Produce Nielsen and Comscore weeklies and research pieces for sales team
- Assist sales assistants when needed

- 2+ years in digital media
- BA/BS degree preferred
- Possess demonstrable experience working in both B2B and B2C environments
- Possess outstanding written and verbal communication skills
- Have passion for managing, testing, and optimizing all things digital media
- Be detail-oriented, very organized, able to multi-task, and able to work well under deadlines

If you feel you're qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WVLT-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to fully vaccinate against the coronavirus before the first workday.

Jobcode: Reference SBJ-d9ywbm-3-239-91-5-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.