Account Executive, Local

Job Description

Account Executive, Local

WTXL in Tallahassee, FL is seeking a dynamic Account Executive to help local businesses grow through our compelling multi-platform advertising solutions. In this role, you'll serve as a trusted marketing advisor to local and regional businesses, delivering customized advertising campaigns that may include OTT video, search strategies, social media, digital display, email targeting, and broadcast television. If you're passionate about driving results for clients and have a talent for strategic selling, we want to hear from you!
WHAT YOU'LL DO:
• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process (SSP) to analyze customer needs and develop customized advertising solutions that provide return on investment
• Facilitate customers' ability to take advantage of our full array of digital marketing options
• Independently prospect, secure appointments, perform needs analysis, develop solutions, present and close sales to develop new business
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates
• Serve as a trusted advisor with clients, provide best-in-class customer service, grow accounts, and gain referrals
• Perform client services including media avail negotiations, presentation preparation and delivery, copy writing, and collection of revenue
• Effectively manage your sales funnel using CRM systems, monitoring key performance indicators and activity levels
• Contribute to the creative development of campaigns through client communication, storyboard creation, and production assistance
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients
• Perform routine administrative functions including makegood resolution and CRM system updates
WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred
WHAT YOU'LL BRING:
• High self-motivation and goal focus
• Creative and innovative thinking skills
• Strong influencing, selling and upselling capabilities
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation abilities
• Exceptional verbal and written communication skills
• Outstanding presentation abilities in multiple settings
• Strong time management and organizational skills
• Proficiency with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office and virtual conferencing platforms
• Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits
WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-bxxq56-216-73-216-69-42 in your application.