Media Executive

Job Description

Media Executive

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WTVM:
For over 70 years, WTVM has served its 16-county DMA across west Georgia and East Alabama. As a broadcast pioneer, WTVM serves as the Chattahoochee Valley's most-watched television station. WTVM is the dominant local media provider in the Chattahoochee Valley, both on-air and online. WTVM is the largest and most trusted news team in the market, producing more than 58 hours of local news weekly. WTVM.com, the WTVM News app, the WTVM Weather app, and WTVM social media platforms deliver our news on demand and on the go to a vast and growing digital audience.
Job Summary/Description:
WTVM, Gray Television's ABC affiliate in Columbus, Georgia, has an immediate opening for a New Business Media Executive to join our team of multi-media advertising/marketing professionals.
We are looking for SALES SUPER STARS to grow our already commanding share of local broadcast and digital revenue. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and a curious and creative entrepreneurial spirit. We provide the training, tools, products, and environment for you to achieve unlimited success.
At WTVM, you will help local businesses connect with new and current customers using the best advertising resources in the business. This challenging and rewarding position will be responsible for identifying, qualifying, and acquiring new prospects and connecting them with our best-in-class marketing solutions to help them grow their business. This is a role focused on acquiring high-quality clients with significant short and long-term revenue potential.
If you have a successful background as a customer service and sales representative, retail sales associate, insurance sales executive, marketing director, or digital marketing and sales representative, then we encourage you to apply.
Duties/Responsibilities include, but are not limited to:
- You will hunt and prospect for new business leads in your market.
- You will be expected to meet weekly/monthly sales activity minimums: cold calls, new business meetings, and closed deals.
- You will research opportunities in your market, generate or follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
- You will maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
- You will be an expert in marketing and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships. (training provided)
- Meet or exceed sales expectations, goals, and budgets, and manage your own book of sales revenue for retention and growth.
- Manage your book of business using multiple CRM and client management tools and software.
- Responsible for managing billing inquiries and payment collections.
- Communicate and collaborate effectively internally across all WTVM departments and support staff.
Qualifications/Requirements:
- College degree preferred or equivalent years of experience.
- Previous outside sales or media sales preferred.
- Must have excellent grammar, organizational, time management, and communication skills.
- Exceptional customer service skills.
- Ability to work independently and manage your time effectively.
- Effective prospecting and relationship-building skills.
- Strong active listening and presentation skills.
- Curiosity, creativity, and desire to collaborate.
- Ability to think critically and solve complex problems.
- Ability to successfully manage ambiguity and unexpected change.
- Teachable and open to feedback as a means of continuous improvement.
- Consistent at delivering results through perseverance, confidence, and a positive outlook in the face of challenges.
- Professional appearance, integrity, and discipline.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTVM-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-866zx9-216-73-216-18-42 in your application.