Media Executive

Job Description

Media Executive

MEDIA EXECUTIVE - WTVG (GDM)
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WTVG:
WTVG-13 ABC Affiliate - #1 rated legacy station located in Toledo, OH has a proud heritage with a forward-thinking strategy. WTVG is the market leader with viewers relying on 13 Action News and Weather coverage. WTVG is owned by Gray Media and offers excellent job growth opportunities and benefits.
Job Summary/Description:
Gray Digital Media Toledo (WTVG 13ABC, CW13, and WTVG Digital) in Toledo has a rare opening for an energetic, positive-minded salesperson. You will be responsible for developing new businesses in Northwest Ohio and surrounding communities. You will consult with local businesses to create advertising campaigns that exceed their business goals and objectives. Ideal candidates have a strong understanding of the sales process and excel at researching leads, starting new relationships, and closing. TV and Digital experience is a plus, but not necessary. Gray Local Toledo will provide an industry-leading training program. You should be a quick learner, with strong communication skills and the ability to showcase our solutions in a compelling way. The position has a generous base salary/plus a bonus plan.
Duties/Responsibilities include, but are not limited to:
- Meeting and exceeding monthly and quarterly sales goals
- Use and learn data-based results
- Cold calling and prospecting for new clients
- Sell and close new clients
- Conduct a thorough client needs analysis
- Present proposed strategic solutions and tactics
- Provide follow-up assessments of advertising effectiveness
- Some travel is required
Qualifications/Requirements:
- 1-2 years of cold calling or sales-related experience is preferred
- Experience in media sales is a plus, but not required
- Excellent writing and communication skills, experience using MS Office products
- Bachelor's Degree preferred
- MVR Check required
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTVG-TV Gray Media is a drug-free company

''

Jobcode: Reference SBJ-d5xve0-216-73-216-29-42 in your application.