Client Retention Analyst

Job Description

Client Retention Analyst

WTVF, the Scripps CBS station in Nashville, TN, is hiring a Client Retention Analyst! The Client Retention Analyst manages ongoing client relationships to ensure client retention and growth.
Nashville, Tennessee, is an exceptional hub for the media industry. As the home of the country music scene, the city has a rich history and thriving present in the entertainment and media sectors. The city boasts a talented pool of creative professionals, from musicians and songwriters to filmmakers and producers, making it an ideal location to build a career in broadcast media. The city's vibrant cultural scene and attractive quality of life also make it a desirable destination for those looking to work in a dynamic media landscape.
WHAT YOU'LL DO:
• Collaborate closely with the sales team during sales calls to identify client needs and strategize on the optimal product mix (both linear and digital) to effectively meet client KPIs and goals.
• Build and nurture strong client relationships in partnership with sales managers and sales team, ensuring continuous engagement and satisfaction.
• Proactively monitor and understand clients' evolving needs and business objectives, enhancing client satisfaction through regular communication and support, including monthly campaign reviews.
• Maintain up-to-date knowledge of our products and services across all platforms to offer tailored solutions that resonate with our clients.
• Gain expertise in pixel tracking, implementation, and troubleshooting, ensuring clients receive accurate data capture and reporting across digital platforms.
• Assist in training the sales team on our attribution products and services, emphasizing the importance of client engagement and relationship management.
• Track and measure the progress of advertiser investments, keeping the sales team informed about each client's status to align on opportunities for deeper engagement.
• Partner with the Ad Operations Campaign Manager to develop optimization strategies that deliver exceptional results for our clients.
• Conduct monthly client-facing campaign reviews, utilizing business intelligence and data visualization tools to effectively communicate Key Performance Indicator (KPI) achievements. This is crucial for fostering client retention and identifying growth opportunities.
WHAT YOU'LL NEED:
• Bachelor's degree in business analytics or related field, or equivalent experience
• Minimum of 2 years of experience in a related field preferred
• Experience in digital media is strongly preferred
• Experience using business intelligence and data visualization tools such as Google Analytics, Google Data Studio, and Tableau preferred
WHAT YOU'LL BRING:
• Exceptional analytical abilities, including data visualization
• Demonstrated ability using statistical analysis and research to drive positive change in a business setting
• Familiarity with data engineering tools/techniques (e.g., scenario modeling, pattern detection, sentiment analysis, decision trees, optimization, regression analysis)
• Must have advanced written and verbal communication skills
• Excellent customer service skills
• ''Consultative'' client management approach
• Strong problem-solving ability
• Excellent time management, prioritizing, and multitasking skills
• High attention to detail
• Calm under pressure
• Ability to work independently and with a team
• Understanding of web technologies is strongly preferred
WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training
• A career path to grow your professional experience
• Competitive compensation plan
• Full benefits: medical, dental, and vision
• Retirement savings plan with company match
ADDITIONAL CONSIDERATIONS:
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company's required insurance limits.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-k2o11p-216-73-216-118-42 in your application.