Client Retention Analyst

Job Description

Client Retention Analyst, WTVF

WTVF, the Scripps CBS station in Nashville, TN, is hiring a Client Retention Analyst! The Client Retention Analyst manages ongoing client relationships to ensure client retention and growth.

Nashville, Tennessee, is an exceptional hub for the media industry. As the home of the country music scene, the city has a rich history and thriving present in the entertainment and media sectors. The city boasts a talented pool of creative professionals, from musicians and songwriters to filmmakers and producers, making it an ideal location to build a career in broadcast media. The city's vibrant cultural scene and attractive quality of life also make it a desirable destination for those looking to work in a dynamic media landscape.

WHAT YOU'LL DO:
• Collaborates with the Sales staff on a pre-sales basis to help determine optimal product mix to meet client KPIs and goals.
• Stays current regarding clients' needs and their business evolution in order to maximize client satisfaction.
• Maintains current knowledge of our products and services across all platforms.
• Understand pixel tracking, implementation, and troubleshooting for clients to ensure accurate data capture and reporting across digital platforms
• Assists in training the sales team on attribution products and services.
• Collaborates with the Sales Managers to deliver services to clients and maintain client relationships.
• Tracks and measures progress on advertiser investments and keeps the sales staff informed of status.
• Collaborates with the Ad Operations Campaign Manager on optimization strategies to provide the best opportunities for campaign success.
• Conduct monthly client-facing campaign reviews, utilizing business intelligence and data visualization tools to effectively communicate Key Performance Indicator (KPI) achievement to the client to increase client retention and growth

WHAT YOU'LL NEED:
• Bachelor's degree in business analytics or related field, or equivalent experience
• Minimum of 2 years of experience in a related field preferred
• Experience in digital media is strongly preferred
• Experience using business intelligence and data visualization tools such as Google Analytics, Google Data Studio, and Tableau preferred

WHAT YOU'LL BRING:
• Exceptional analytical abilities, including data visualization
• Demonstrated ability using statistical analysis and research to drive positive change in a business setting
• Familiarity with data engineering tools/techniques (e.g., scenario modeling, pattern detection, sentiment analysis, decision trees, optimization, regression analysis)
• Must have advanced written and verbal communication skills
• Excellent customer service skills
• ''Consultative'' client management approach
• Strong problem-solving ability
• Excellent time management, prioritizing, and multitasking skills
• High attention to detail
• Calm under pressure
• Ability to work independently and with a team
• Understanding of web technologies is strongly preferred

WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training
• A career path to grow your professional experience
• Competitive compensation plan
• Full benefits: medical, dental, and vision
• Retirement savings plan with company match

ADDITIONAL CONSIDERATIONS:
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company's required insurance limits.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-k2o11p-18-118-95-74-42 in your application.