Digital Sales Specialist

Job Description

Digital Sales Specialist

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WTOC:
WTOC is located in beautiful historic Savannah, GA, which was recently named the third-best city in the US by Travel and Leisure. WTOC has been the market leader for 71 years throughout the 20-county coverage area. The call letters stand for ''Welcome to Our City,'' and WTOC leads the way in community service and award-winning coverage.
Job Summary/Description:
WTOC is looking for a Digital Sales Specialist to collaborate with our local sales staff to present innovative digital solutions to advertising clients. The DSS will act as a secondary client contact, manage all facets of campaign execution, and stay ahead of trends in digital marketing and media.
Duties/Responsibilities include, but are not limited to:
- Act as a secondary client contact, understanding client goals and optimizing success through research and analysis.
- Offer innovative digital solutions including Paid Search, Targeted Video/Display, Streaming TV, Targeted Email, Digital Audio, and more.
- Provide updated information on latest digital offerings, prepare and deliver client success reports, and help train staff on new product offerings..
- Create digital client reports and recommend strategies to enhance performance and increase revenue.
Qualifications/Requirements:
- In-depth knowledge of how broadcast and digital products synergize for client success
- Strong organizational and leadership skills in a fast-paced environment
- Previous multimedia sales management experience is highly desirable
- Proven ability to train and develop team members
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTOC-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-4kkm6y-216-73-216-71-42 in your application.