Digital Content Manager

Job Description

Digital Content Manager

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WTOC:
WTOC is located in beautiful historic Savannah, GA, which was recently named the third-best city in the US by Travel and Leisure. WTOC has been the market leader for 70 years. The station excels in creating effective commercials for our advertising clients. We also create promotional campaigns for our #1 News programs that inform and engage the viewer. WTOC 11 is the number one news source in beautiful historic Savannah, Georgia, which was named the third-best city in the US by Travel and Leisure. As Savannah's first TV station, WTOC's community roots run deep. The call letters stand for Welcome To Our City.
Job Summary/Description:
WTOC is seeking a forward-thinking, dynamic Digital Content Manager to lead and oversee our growing digital efforts, managing the production and publication of content across all WTOC multimedia platforms. This role is responsible for overseeing daily operations on the web, mobile, social, and CTV, audience engagement, while ensuring the station remains at the forefront of emerging digital trends, including SEO and social media strategy. The DCM leads the digital team at WTOC and collaborates with station management on planning, coaching, and execution. The ideal candidate will have exceptional writing skills and strong communication abilities and thrive in a fast-paced, deadline-driven newsroom.
As our station's Digital Champion, you'll help teach best practices, create accountability through organization, and dream big as a digital innovator, with the big and small tasks at hand. Working with established broadcast producers, anchors, and reporters, this news manager will continue to condition and develop the broadcast newsroom into our ''station digital team''.
Duties/Responsibilities include, but are not limited to:
- Must be able to write and publish news, weather, and sports coverage on all WTOC digital platforms.
- Strong skills in gathering user-generated content and the creation of enterprise material, including but not limited to interactive data maps, infographics, special online streaming opportunities, and CTV shows.
- Develop strategies for live and on-demand digital content to expand CTV and streaming efforts.
- Monitor analytics to track engagement, optimize video and story placement, and increase overall digital consumption.
- Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to WTOC's owned platforms.
- Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly.
- Work with newsroom leadership to develop ethical AI usage guidelines in reporting, content automation, and fact-checking
- Monitor and integrate AI-driven tools for content creation, audience engagement, and newsroom automation
- Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery HTML, Canva, and Adobe Creative Suite experience are preferred, as well as knowledge of ENPS.
- Collaborate with the digital team and other newsroom managers to strategize and implement engaging content plans, including illustrating weekly successes and failures using digital analytics tools.
- Oversee a team of digital content producers and ensure they are trained, supported, and meeting production goals.
- Work closely with reporters, producers, and other newsroom members to identify breaking news stories, trends, and features that can be developed for digital distribution.
- Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage.
- Collaborate with marketing and promotions teams to align digital strategies with station-wide initiatives.
- Maintain schedule for the digital team
- Understand and execute ethical, responsible news judgment

Qualifications/Responsibilities:
- At least 2 years of experience developing, creating, and executing content for broadcast, digital, and social is required.
- Knowledge of SEO best practices and social media strategies.
- Familiarity with digital publishing tools and content management systems (CMS).
- BS/BA in Journalism/Communications or equivalent background preferred, but not required.
- Ability to identify, evaluate, and integrate emerging AI technologies
- Knowledge of AI's role in SEO optimization
- Flexible work hours required, must be willing and able to work a variety of shift,s including but not limited to: mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTOC-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-74v8y6-18-97-14-80-42 in your application.