Sr Director Of Sales

Job Description

Sr Director Of Sales

Are you ready to lead a dynamic sales team and drive revenue growth in one of Virginia's most vibrant markets? WTKR is seeking a Sr. Director of Sales who will lead our sales management team to help local and national businesses realize growth opportunities by reaching customers through compelling multi-platform advertising solutions. You'll be at the forefront of our full array of advertising solutions, including Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television.
WHAT YOU'LL DO:
• Collaborate with the General Manager and other Scripps managers to establish and accomplish the objectives of the station.
• Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved.
• Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue.
• Manage the sale of advertising time to clients/agencies, involving local travel and national travel.
• Meet with clients, advertisers and community organizations to maintain high visibility in the market.
• Collaborate with other sales leaders to create best practices that optimize performance of team.
• Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools provided to build effective sales strategies.
• Proactively create and manage enterprise or local station initiatives and new business projects.
• Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Provide training and developmental coaching for the sales managers to include all aspects of local, national and general sales management.
• Effectively manage all personnel issues.
• Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders.
• Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations.
• Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition.
• Maintain integrity in all business dealings.
• Other duties as assigned.
WHAT YOU'LL NEED:
• Bachelor's degree in business or related field or equivalent experience preferred
• Generally, 10+ years proven success in media sales, including at least 3 years of management responsibility
• Inventory, pricing, political advertising/guidelines experience required
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
WHAT YOU'LL BRING:
• Strong analytical abilities; foresee potential pitfalls within a strategy while remaining positive about achieving the benefits
• Facilitative problem-solving abilities
• The desire for decision-making authority and the willingness to accept decision-making responsibility
• Strong initiative to tackle new and difficult challenges
• Effective in a variety of formal presentation settings both inside and outside the organization
• Proven and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Strong coaching skills; able to provide feedback and developmental coaching with empathy
• Proven ability to remain calm under pressure while managing multiple tasks in a fast-paced environment
• Advanced oral and written communication skills
• Advanced computer skills including Microsoft Office and Zoom
WHERE YOU'LL LIVE, WORK AND PLAY:
Norfolk, Virginia, is a dynamic coastal city that perfectly blends rich maritime history with modern urban amenities. As home to the world's largest naval base, Norfolk offers a unique cultural landscape where military heritage meets vibrant arts and entertainment. The city's historic Ghent district features charming tree-lined streets filled with local boutiques, restaurants, and galleries, while the NEON District has emerged as a thriving arts and innovation hub.
The Hampton Roads region provides endless recreational opportunities, from the beautiful beaches of Virginia Beach just minutes away to the scenic Chesapeake Bay. Norfolk's downtown waterfront offers stunning harbor views, world-class museums like the Chrysler Museum of Art, and the Norfolk Botanical Garden's 175 acres of themed gardens. The city is also home to Old Dominion University, bringing youthful energy and cultural events throughout the year.
With its strategic location between the Blue Ridge Mountains and the Atlantic Ocean, Norfolk offers residents the best of both worlds - coastal living with easy access to mountain getaways. The area's growing tech sector, thriving food scene, and numerous festivals make it an exciting place to build both your career and your life. Plus, with no state income tax on military pay and relatively affordable housing costs compared to other East Coast cities, Norfolk provides excellent value for professionals looking to advance their careers while enjoying a high quality of life.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-wpx9bj-216-73-216-123-42 in your application.