Full Time Job

Digital Sales Specialist


Albany, NY 01-12-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Nexstar Media Group – Albany (WTEN-TV/WXXA-TV) is looking for a Digital Sales Lead to represent our suite of digital media solutions and local news platforms. As a seasoned sales executive, and expert in the digital space, the Digital Sales Specialist will be responsible for generating and growing digital marketing service revenue for the company. The Digital Sales Specialist will have a robust digital acumen and be highly skilled at conducting high level consultative conversations with digital agencies, media buyers and local business owners. The Digital Sales Specialist will thrive in a revenue generating sales role, which includes identifying key prospects, cold calling, conducting in-person and remote client meetings, identifying client needs, building strategy, effectively presenting proposals and closing business. The Digital Sales Specialist will have proven success at selling a large portfolio of digital media solutions, including but not limited to, Targeted Video Solutions, Connected TV, Digital Audience and Reach Extensions, SEM, SEO, Social Strategy, Email Marketing, and Mobile, as well superior knowledge of new and emerging digital advertising technologies and strategies.
• Digital marketing services sales lead and subject matter expert
• Thrive in a solutions-based sales role, aligning value propositions with client needs and goals
• Establish, maintain and grow meaningful client relationships
• Develop effective and efficient digital marketing strategies for agencies and direct clients
• Create and deliver comprehensive and compelling proposals recommending appropriate solutions
• Serve as a resource to sales staff, and assist Digital Sales Manager as needed
• Occasionally assist local account executives in ''four-legged'' call situations
• Effectively utilize all sales tools and resources provided to research, develop and execute digital ad campaigns
• Advanced level understanding of digital platforms, targeting capabilities, campaign execution and digital metrics and analytics
• Meet and exceed assigned revenue goals

• Minimum 3 years sales experience in digital media sales
• Bachelor's degree, or equivalent experience
• Significant knowledge of digital marketing services and effective use for clients
• Ability to independently develop advanced and value based digital strategy recommendations
• Ability to analyze digital performance metrics, identify trends and make appropriate recommendations for campaign refinement and/or optimizations
• Motivated, enthusiastic, self-starter with entrepreneurial spirit, with ability to work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Excellent follow-up, strong organizational skills and attention to detail
• Up to date on latest trends in digital marketing service industry
• Resourceful, self-motivated and skillful multi-tasker
• Proficient in PowerPoint, Excel, and ability to become proficient on in-house sales systems
• Demonstrated experience and success in new business development

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.