Digital Producer

Job Description

WSPA-TV in Spartanburg/Greenville, SC has a job opening for a Digital Promotions/News Producer. The Digital Promotions Producer will be a highly motivated and creative individual.

The position will be responsible for producing effective promotional spots and creative content for all digital and social platforms.
• Works closely with the News Director, Creative Services Director and Digital Manager to produce promotional items for multiple digital and social media platforms
• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Utilize Social Media and Websites to build and reinforce brand recognition and drive viewers to television
• Gathers information from anchors, reporters, producers, and promotions producers to develop daily promotional efforts
• Works closely with news and creative services to develop digital promotional strategies for special reports, news specials and company guided station initiatives
• Ensures that all content meets company standards for journalistic integrity and production quality
• Finds new ways to use Social Media and our website to engage with viewers
• other duties as assigned

Requirements & Skills:
• Degree in journalism, public relations, marketing or relevant field: live, working web samples and/or print pages preferred
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
• CSS, Flash and other relevant technology skills is a plus
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Must have valid driver's license
• Must be able to provide a reel of work examples--include a web address with your resume or cover letter
• Extensive knowledge and proven experience in After Effects and Photoshop
• Passion for strong image and promotion writing
• Process excellent communication, presentation, organization and time management skills with the ability to prioritize multiple tasks
• Must have strong interpersonal skills and the ability to successfully interact with all departments
• Responds positively to feedback