Full Time Job

Sales Account Executive

WROC

Rochester, NY 11-18-2020
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description

NEWS 8 WROC is Rochester's first TV station, with a 70+ year history and a film/video archive that goes back to 1962. The station itself is in a quiet neighborhood with free parking, easy access to downtown, interstates, Park Avenue shops and restaurants, and the East Avenue Wegmans. The spacious station features a state-of-the-art studio, award-winning News and Creative Services departments, and a long tradition of solid journalism, including a recent national Edward R. Murrow Award for Social Media.
To learn more about our beautiful area click here - https://www.rochesterbiz.com/live/quality-of-life

Position Summary: WROC-TV 8, a CBS Affiliate, seeks an Account Executive for its Sales Department. This position works within guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community.

Essential Duties and Responsibilities
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Develops new accounts and maximizes revenue on existing accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services.
• Provides clients with information regarding rates for advertising placement in all media.
• Works with clients and station personnel to develop results driven marketing solutions across multiple platforms.
• Performs other duties as assigned.

Requirements & Skills:
• Sales experience and/or Bachelor's degree in Marketing, Advertising, Communications, or related field preferred.
• Ideal candidate has at least one year's experience in sales, preferably in the media field.
• Excellent communication skills, both verbal and written.
• Ability to manage multiple tasks and work independently.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Knowledge of CRM systems, research tools, and order creation/entry programs a plus.
• Valid driver's license with an acceptable driving record.
• Ability to work extended hours, as needed.

Location
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Company Profile
WROC

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.