Full Time Job

Digital Sales Manager


West Palm Beach, FL 04-11-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Digital Sales Manager, WPTV

WPTV is looking for a Digital Sales Manager to join their growing team in West Palm Beach, Florida! As a Digital Sales Manager, you'll be responsible for driving online advertising revenue for the local media property. You'll work directly with sales management and Account Executives to ensure that new business development, account retention and new product launch goals are achieved. The Digital Sales Manager is also responsible for the full array of digital advertising solutions including platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting.

• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Full responsibility for digital revenue, including establishing and achieving monthly, quarterly, and annual digital sales goals.
• Develop and execute local digital sales strategy and revenue plan.
• Responsible for making business decisions regarding the profitability of the sales organization as well as specific sales proposals and offerings.
• Serve as the local digital product, process, and sales strategy expert.
• Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Interpret and utilize market and advertiser research to develop solutions, marketing materials, and presentations.
• Establish and monitor key pacing metrics and conduct frequent pipeline review to effectively forecast results.
• Develop, recommend and execute actions to gain market share.
• Provide input to local leadership regarding market conditions, competition, and effectiveness of the digital sales plan.
• Ensure successful execution of each campaign.
• Other duties as assigned.

• Four-year business degree preferred.
• A minimum of two to five years of sales management experience is required, preferably in an online advertising environment.
• Leadership experience, with a proven track record of building and managing a team of Digital Media Professionals (account executives).

• Excellent leadership skills and experience managing sales staff to achieve revenue goals and high performance.
• Superior digital product knowledge, local market analytic and personal selling skills.
• Excellent verbal and written communication skills.
• Ability to share vision, gain buy-in, and build loyalty.
• Performance oriented leader with sound ability to manage team to daily outcomes, and achieve goals through his/her team.
• Ability to manage escalated difficult or emotional customer situations.
• In depth knowledge to pull reports needed to ensure proper pacing of their team and the canvass.
• Excellent organizational and analytical skills, including proficient PC skills in Microsoft Office applications.
• Exceptional coaching skills.

• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Commission earning potential.
• Full benefits; medical, dental and vision.
• Retirement savings plan with company match.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-d2m536-3-239-95-36-42 in your application.

Company Profile

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.