Media Executive - WUAB

Job Description

Media Executive - WUAB

MEDIA EXECUTIVE (SR) - WOIO/WUAB
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WOIO/WUAB:
WOIO TV CBS 19, the CW 43, WOHZ-The Rock, and WTCL Telemundo Cleveland are the affiliates serving Cleveland and Northeast Ohio. The stations that are ''First, Fair, and Everywhere'' produce over 70 hours of news on a weekly basis. We are the market's leader with our First Alert Weather - having won the most accurate weather in Cleveland for over 19 years! We carry Browns Football, NFL, March Madness, NCAA BB, NCAA FB, the PGA, World Cup Soccer, and the number one network in the nation, with CBS on WOIO. We are proud to be one of the highest-rated CW affiliates in the country with WUAB. WOHZ-The Rock produces and airs an exceptional amount of High School, College, and Minor League sports. WTCL -Telemundo Cleveland is the first local affiliate, broadcasting 2 daily newscasts in Spanish. Our digital products offer top-rated weather, news, and multiple digital products to reach quality customers. We also produce original content with our OTT offerings to the Greater Cleveland communities.
Job Summary/Description:
Gray Media (WOIO CBS 19, WUAB CW 43, WTCL Telemundo & Gray Digital Media) in Cleveland has a rare opening for an energetic, positive-minded & experienced salesperson. An ideal candidate will have at least 3 years' experience selling media & working with advertising agencies. You will be responsible for developing new businesses in Ohio. You will consult with local business owners to create advertising campaigns that exceed their business goals & objectives. Ideal candidates have a strong understanding of the sales process, excel at researching various business categories to find quality prospects, starting new relationships & closing. You should be a quick learner, with strong communication skills & the ability to showcase our solutions in a compelling way. MVR check required.
Duties/Responsibilities include, but are not limited to:
- Meeting and exceeding monthly and quarterly sales targets
- Build and maintain strong relationships with key clients and stakeholders
- Strategic thinking: Identify client needs and propose tailored solutions to meet business objectives
- Lead contract negotiations and close high-value deals
- Cold calling and prospecting for new clients
- Prepare and present proposed strategic solutions and tactics
- Provide follow-up assessments of advertising effectiveness
- Use and learn data-based results
- Maintain accurate records in CRM systems and report on key sales metrics/KPIs
Qualifications/Requirements:
- Self-starter with a goal-oriented mindset and attention to detail
- Three years of cold calling or sales-related experience.
- Experience negotiating with advertising agencies
- Demonstrated ability to manage and grow complex accounts
- Experience in media sales is a plus, but not required
- Excellent writing and communication skills, experience using MS Office products
- Bachelor's Degree (preferred)
- Google Ad Certifications a plus
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WOIO/WUAB-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-eox585-52-14-184-10-42 in your application.