Full Time Job

Digital Content Producer

WLNS

Lansing, MI 04-05-2021
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  • Paid
  • Full Time
Job Description
WLNS-TV is looking to add to its digital team with an exceptional web producer. This multi-talented candidate must have strong news judgment, knowledge in a myriad of social media platforms, and thrive while working in the 24-hour news cycle.

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing origin content beyond that which is produced for on-air.
• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitches on-brand local and trending stories during morning meetings
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Shoots and edits content for on-air and digital
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Writes stories for the web and other digital platforms
• Performs other duties as assigned
• Finds new ways to use Social Media and our website to engage with viewers
• Learn all aspects of the 6 News Digital Studio and help produce live streams, breaking news live coverage, and exclusive 6 News Now content

Requirements & Skills:
• Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
• CSS, Flash and other relevant technology skills is a plus
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Flexibility to work a variety of shifts as staffing and news cycle dictate
• Responds positively to feedback
Location
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Company Profile
WLNS

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.