Local Sales Manager

Job Description

Local Sales Manager

WLEX, the Scripps NBC station in Lexington, KY, is hiring a Local Sales Manager to backfill a promotion in the sales department! This individual will lead a local sales team as they help local businesses realize growth opportunities by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting, and broadcast television.
Lexington, Kentucky, is a vibrant and thriving city that offers a remarkable quality of life for residents and workers alike. Known as the ''Horse Capital of the World,'' Lexington boasts a rich equestrian culture that permeates the city's diverse activities and attractions. The city's historic downtown area is a hub of lively restaurants, unique shops, and cultural events, providing ample opportunities for entertainment and leisure. Additionally, Lexington is home to the University of Kentucky, a renowned research institution that contributes to the city's dynamic academic and intellectual atmosphere. With its scenic landscapes, strong economy, and welcoming community, Lexington is an exceptional place to live, work, and thrive.
WHAT YOU'LL DO:
• Collaborate with DOS and other sales managers and departments to accomplish the station's objectives.
• Organize, direct, and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates, and budgets.
• Develop new business for the station, utilizing and maximizing all station platforms, including but not limited to broadcast, digital, and mobile.
• Develop working knowledge of the Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources, and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop, and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill the needs of both the client and the station.
• Know the strengths and weaknesses of the competing stations, other advertising media, and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.
WHAT YOU'LL NEED:
• Bachelor's degree in business or related field, or equivalent experience,e preferred
• Generally, 7+ years of proven success in media sales
• Experience in agency and direct strategic account management, broadcast inventory, and digital/video capabilities required
WHAT YOU'LL BRING:
• Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Strong coaching and feedback skills
• Strong ability to motivate others toward team goals
• Able to foster an environment that enables creative and innovative thinking
• Strong influencing, selling, and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organization skills
• Proficient with Microsoft Office (Word, Excel, and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g., Skype, WebEx, Zoom, or MS Teams, etc.)
• Proven ability to manage multiple tasks in a fast-paced environment
WORK ENVIRONMENT:
• Typical office and client sites
• May require some travel
ADDITIONAL REQUIREMENTS:
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company's required insurance limits.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-vewvzm-18-97-9-171-42 in your application.