Full Time Job

Business Development Consultant


Jackson, MS 06-06-2024
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  • Paid
  • Full Time
Job Description
About WLBT:

About WLBT: WLBT is Mississippi's flagship station and the dominant #1 local TV and digital media in Central Mississippi. We are an NBC affiliate that consistently produces award winning local news coverage. Jackson is Mississippi's largest TV market and state capital, offering great museums, several local universities, and home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical Center. With our great weather, Mississippi is about the outdoors. An extensive network of walking, running and cycling trails is available across the metro. And if you love a weekend getaway, Jackson is located within a short drive from beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta. If you're a sports fan, we have you covered. The Mississippi Braves, the AA team of the Atlanta Braves, calls metro Jackson home. We host the PGA with the Sanderson Farms Championship. We have two SWAC schools in our DMA, Jackson State and Alcorn State. If you love SEC sports, we have four schools (Ole Miss, Mississippi State, Alabama, and LSU) less than three hours away. And Saints, Pelicans, and Grizzlies fans have an easy drive to NOLA and Memphis. The Jackson metro is the economic hub of Mississippi and a great place to work, live, and raise a family. Are you an aggressive and goal-oriented person with a strong competitive drive and determination to win? A natural relationship builder and problem solver, often viewed by others as a leader on your sales team. One who always hits their budgets against all market conditions? If this describes you, then WLBT would love to add you to our winning local sales team.

This position requires someone with a high level of tenacity and closing ability to achieve sales budgets and create positive results for our clients across both broadcast and digital platforms. A great Local Account Executive must possess extensive product and market knowledge such that they assist their clients in defining marketing/business objectives and then recommending high-impact solutions that achieve those goals. WLBT believes in a client-focused approach and prides itself on addressing clients' needs, crafting custom solutions, and consistently delivering results that generate more revenue for our clients.

Job Summary/Description:

WLBT, Gray Television's NBC affiliate in Jackson, MS has a rare opening for a Business Development Consultant to join our team of integrated marketing/advertising professionals. At WLBT, we help our clients ''find and keep their very best customers'' through the use of effective research, marketing, and advertising. If you have sales experience or a background/education in Business, and see yourself as a high-energy creative individual who likes working with people, this could be your opportunity to make more money at the #1 media company in Jackson, MS.

WLBT is looking to grow its already commanding share of the local broadcast and digital revenue market. To do so, we are looking for the next high-level consultant to join our team. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit. This candidate thrives in a position that holds no limits to growth or success. The Business Development Consultant role is a sales role responsible for identifying, qualifying, and acquiring new prospects and connecting them with our innovative marketing solutions to help them grow their business. This is a role focused on acquiring high-quality clients with significant short and long-term revenue potential.

The successful candidate will be responsible for (but not limited to) the following:
- Research opportunities in our market, generate and follow through on sales leads both warm and cold, and manage an active pipeline of potential revenue.
- Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
- Responsible for the full sales cycle from prospect to close.
- Expected to become an expert in marketing and provide insights, recommendations, and consultancy to build productive and long-lasting relationships with clients.
- Design and present marketing presentations professionally and enthusiastically
- Meets or exceeds sales expectations, goals, and budgets and manages their own book of sales revenue for retention and growth opportunities.
- Communicate and collaborate effectively internally across all WLBT departments and support staff.

- Outside sales experience preferred.
- Microsoft Office experience preferred.
- Strong PowerPoint and presentation skills are a plus.
- Self-motivated, high-energy salesperson.
- Excellent organizational, time management, verbal, and writing skills.
- Ability to be a team player.
- A strong work ethic and the ability to formulate and execute a daily plan is a must.
- Must meet the Gray Television driving requirements and have a valid driver's license.

If you feel you're qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WTOK-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-rv091w-44-222-64-76-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.