Digital Sales Specialist

Job Description

About WKYT:

WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington, KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World.

The Lexington DMA (#63) provides a competitive news environment and WKYT has emerged as the news leader, producing over 9.5 hours of news per day. Our team of award-winning professionals thrive in a fast-paced, yet fun, environment.

Lexington is home to a thriving downtown scene, phenomenal restaurants and breweries, and, of course, Keeneland Race Course, the most beautiful horse track you'll ever visit. For outdoor enthusiasts, Red River Gorge and the Appalachian Mountains are calling your name. And in the summers, Lake Cumberland is just a short drive south to get your boating fix.

Lexington is home the University of Kentucky, where basketball is a way of life! Once you see a game at historic Rupp Arena, your life will never be the same!

Job Summary/Description:

WKYT's Sales Department is seeking a dynamic self-motivated individual with sales experience to join our team of media sales professionals. Must be a skilled negotiator. The position is responsible for working with a team of existing multimedia account executives to maintain and grow existing digital accounts while developing new business by providing excellent customer service and offering an extensive suite of digital advertising solutions. Success will be measured by meeting and exceeding new and existing digital business development goals.

The primary job duties and responsibilities include, but are not limited to:
- Understanding of digital advertising methods and concepts, web/internet sales.
- Sell digital advertising consistent with station policies and rate guidelines.
- Responsible for the negotiation of digital rates with local clients.
- Service existing accounts and create special sales opportunities specific to each client.
- Assist in the production of client's needs and act as a liaison with all departments.
- Performs other incidental and related duties as required and assigned.
- Willing to learn all research and utilize in client proposals effectively.
- Prospect new clients and create digital sales opportunities specific to each client.
- Prepare and present digital proposals to new clients.

Qualifications/Requirements:
- Bachelor's Degree in Business or a related degree is preferred.
- Television and digital sales experience preferred.
- Wide Orbit, Microsoft Excel, PowerPoint experience is preferred.
- Ability to get along with others and maintain effective interdepartmental relationships.
- Some negotiation skills are required.
- Ability to communicate effectively is required.
- Must represent the station with professionalism and integrity.
- Must be highly organized and detail oriented.
- Ability to maintain a positive work atmosphere by behaving in a manner that will work well with co-workers, supervisors, and customers.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-r079w8-3-15-4-244-42 in your application.