Digital Sales Specialist

Job Description

Digital Sales Specialist

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WJHG:
Imagine working in a place where most people travel to for vacation. That's what you'll find at the WJHG-TV/NBC and WECP-TV/CBS Affiliate in Panama City Beach, Florida! The area is home to a booming tourism industry, local military bases, and a rapidly growing local economy. WJHG/WECP prides itself on being a leader not only in news but also in serving the local community, with a strong presence at local events. Our mission is to cover news that digs deeper and holds true to solid journalistic ethics, and to offer businesses the best options to market their products and services, including a full-service digital marketing department. Our number one rated award-winning team is all about leadership and growth, and we stay on top of the latest technical advances. Join our fast-paced team and enjoy a laid-back lifestyle at WJHG/WECP in beautiful Panama City Beach. Click to learn more about the Panama City market: https://youtu.be/fXHzHBhGXSw
Job Summary/Description:
A Digital Sales Specialist at WJHG/WECP represents our brand to a community of local clients, advertising agencies, and the general public. You are a business partner and consultant providing media planning and creative strategy support to help local businesses meet their goals.
Duties/Responsibilities include, but are not limited to:
• Efficiently and effectively execute new and revised digital orders.
• Strategize successful digital campaign plans based on client needs and the organization's strategic objectives.
• Traffic all ads and confirm launch success.
• Monitor the scheduling, pacing, and implementation of all advertising campaigns to ensure timely, accurate implementation and full delivery.
• Communicate effectively and closely with AE's and external teams.
• Ensure that campaign revisions are fully communicated and executed with 100% accuracy.
• Maintain processes and best practices and provide suggestions to leadership on improvement opportunities.
• Other duties as assigned.
Qualifications/Requirements:
• 2 years of field experience
• Highly motivated team player
• Superior multitasking skills with the ability to work cross-functionally and handle multiple requests daily
• Excellent troubleshooting and problem resolution skills
• Possess superb written and verbal communication skills
• Proficient with Microsoft Excel, Word, and PPT
• Google Certification (Specifically Google Analytics & Google Ad Manager) preferred.
• Broadcast industry experience preferred.
• Experience in Meta Business Suite and Ads Manager preferred.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WJHG-TV/Gray Media, Inc. is a drug-free company

''

Jobcode: Reference SBJ-12848e-216-73-216-0-42 in your application.