Full Time Job

Digital Content News Producer


Greenville, NC 07-08-2021
  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
About WITN:

WITN News has been Your Breaking News and Weather Authority for Eastern North Carolina for 65 years. We produce 38.5 hours of news per week and deliver content on a 24/7 basis on our digital platforms. We're in the rapidly growing Greenville/New Bern/Washington DMA (100), with bureaus in New Bern and Jacksonville. We serve Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrell, and Washington counties. WITN is the dominant station in the market.

Job Summary/Description:

Eastern Carolina's #1 news station, WITN News, is seeking a dynamic newscast producer. Are you a born storyteller? We produce 38.5 hours of news per week and deliver content on a 24/7 basis on our digital platforms. We're in the rapidly growing Greenville/New Bern/Washington DMA with bureaus in New Bern and Jacksonville. We're looking for someone who lives for current events – who has excellent news judgment, superb writing skills, and a knack for showcasing stories for the viewer. We need a driven, creative producer who works well with a team of talented professionals to create compelling newscasts. The ideal candidate will demonstrate a clear understanding of the relationship between broadcast and digital/OTT platforms as well as how to build a newscast (not stack stories). This position is for someone who loves finding stories that affect our viewers, localizing them, and presenting them in a creative way. The successful candidate must be organized, driven, creative, and an active content creator. We are looking for a top-notch journalist who loves attacking breaking news and embraces a culture of urgency. Candidates must be able to learn and retain knowledge on complex processes and be able to manage their time to work successfully.

The primary job duties and responsibilities include, but are not limited to:
• Writes AP-style news stories daily for web
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station's established journalistic standards to avoid editorial bias
• Coaches and collaborates with reporting staff to take advantage of the presentation of their stories on website and on social media
• Has knowledge of and uses effective SEO practices
• Regularly reviews web metrics and adjusts content to optimize the display of the site to viewer interests
• Communicates effectively with producers to incorporate web and social elements into newscasts
• Posts engaging content on Facebook, Twitter, and Instagram
• Creates memes, videos, and graphics for social engagement
• Utilizes analytics to track trends and in making daily decisions
• Live-streams events
• Plans and builds special site sections and features that highlight coverage, link platforms and encourage user engagement
• Edits video using non-linear software; knowledge of Edius preferred
• Produces television newscasts as assigned

• Strong verbal/written communications skills and knowledge of AP Style required
• Ability to work well under pressure and well with a diverse group of people required
• Flexibility and on-the-spot problem-solving abilities required
• Ability to balance the demands of both long and short-term projects while meeting daily deadlines required
• College degree in journalism preferred
• Solid understanding of social media and analytics preferred
• 1-2 years newsroom and digital content producing experience preferred
• Willingness to work flexible shifts and be on call required

Jobcode: Reference SBJ-d5z2b1-18-232-179-37-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.