Integrated Digital Specialist

Job Description

WHNT and WHDF, a Nexstar CBS/CW duopoly located in dynamic Huntsville, Alabama, is looking to hire an Integrated Digital Specialist. We are looking for passionate, motivated, goal-oriented individuals with positive work ethic and the desire to work and win with a dynamic team.
Our #76 market serves 11 counties in North Alabama. Work and play in beautiful downtown Huntsville, a city growing with entertainment and art venues and boasts more than 100 miles of free public walking, biking, and hiking trails. Huntsville ranks #7 for high-tech employment concentration and top in the nation for job growth and best places to live. Huntsville is a one-of-a-kind city that prides itself on its past and looks ahead to its future. Experience the beauty of Huntsville's outdoor areas, the thrill of local sports teams, the bustle of Rocket City nightlife, our rich history and a wide array of exciting art and entertainment options.

The Integrated Digital Specialist (IDS) is responsible for support sales in generating and growing digital marketing service revenue for the company. The IDS will be the market's subject matter expert on digital services and the stations core digital assets to achieve budgeted revenue goals. The Integrated Digital Specialist will achieve this by professionally and effectively selling with sales executives and sales management the NXD Digital suite of digital marketing services/products (including targeted video and display, OTT/Connected TV, social media marketing, targeted responder email, SEO/SEM, sponsorships, and more) with the objective of advancing client objectives and achieving client KPIs.
• Digital marketing services sales lead and subject matter expert in your market.
• Work with Digital Sales Managers and Sales Executives to develop and execute go-to market sales strategies and tactics that result in exceeding personal and company revenue targets.
• Establish, maintain, and grow meaningful client relationships.
• Working in conjunction with Sales Management and Sales Executives to generate new digital marketing services business and grow business from existing clients.
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients.
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends).
• Successfully facilitate, execute, manage, optimize, and analyze digital marketing campaigns
• Consistently communicate with Account Executives and clients on campaign management, reporting and optimization opportunities.

Requirements & Skills:
• BA or BS in Business, Marketing, Advertising or Communications preferred.
• 3+ years of digital marketing or media sales preferred.
• Preferred Google Ads Certification and strong Google Analytics skills a distinct advantage.
• Social media advertising experience.
• Strong digital marketing knowledge and the ability to develop effective strategies for exceeding client goals.
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
• Be an effective, trusted partner with the market's sales team in generating new digital revenue.
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends etc.)
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills, and attention to detail.
• Ability to deliver uncompromising customer support.
• Proven ability to meet and exceed sales goals
• Resourceful, self-motivated and a skillful multi-tasker
• Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems
• Support Research Director with sales data, digital product metrics, and website measurements for Account Executives

Jobcode: Reference SBJ-r1e8qv-18-191-189-85-42 in your application.