Media Executive

Job Description

Media Executive

MEDIA EXECUTIVE - (ASHEVILLE/REMOTE) WHNS - (GRAY DIGITAL MEDIA & FOX CAROLINA)
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WHNS:
Fox Carolina is located in Greenville, South Carolina, consistently named one of the best small cities in the US. Our DMA (#36) includes Asheville, NC, and offers a competitive news environment. Fox Carolina is emerging as the news leader, producing 13 hours of news each weekday. Our team of award-winning professionals thrives in a fast-paced, yet fun, environment.
Greenville has an amazing downtown scene, revolving around the Reedy River, five-star restaurants and breweries, and miles and miles of walking trails. For outdoor enthusiasts, the Upstate and Western North Carolina offer lakes, mountains, and historical landmarks all within a short drive. Greenville continues to be named a top small city, top foodie city, and one of the best places for young professionals in the country.
Job Summary/Description:
Gray Digital Media is seeking an Asheville-based, solutions-oriented professional with a strong sales background to join our dynamic sales team. This remote hybrid role combines cutting-edge digital marketing solutions with FOX Carolina broadcast opportunities, giving you the ability to deliver comprehensive campaigns that drive measurable results for clients.
This remote sales position is responsible for the development, retention, and growth of both digital and broadcast revenue in the Asheville and surrounding markets. The Media Executive will design and sell integrated marketing solutions using the latest advertising products across Gray Digital Media's platforms (Programmatic, OTT, Email, Social, SEM, SEO) as well as FOX Carolina's on-air and streaming inventory, sports sponsorships, lifestyle programming, weather sponsorships, and premium news content integrations.
Duties/Responsibilities include, but are not limited to:
- Consult with business owners, marketing executives, and decision-makers to develop and implement effective digital, broadcast, and integrated marketing strategies for their business.
- Meet or exceed sales expectations, goals, and budgets, managing a book of business across both digital and broadcast platforms.
- Learn and master Gray Digital Media's full suite of advertising products, along with FOX Carolina's local broadcast and streaming opportunities, including commercial spots, special programming sponsorships, sports packages, and branded content partnerships.
- Develop, retain, and grow strong client relationships across both local and regional markets.
- Design, write, and present custom marketing proposals and PowerPoint presentations that include both digital and television solutions.
- Collaborate effectively with internal departments, including digital strategists, creative services, and the FOX Carolina sales team, to deliver top-tier client campaigns.
- Use client management tools and reporting software to track performance, optimize campaigns, and demonstrate ROI.
Qualifications/Requirements:
- 2+ years of digital or media sales experience with evidence of prior success; experience in broadcast television sales is a plus.
- Demonstrated ability to prospect, network, and close business with decision-makers across a variety of industries.
- Proven track record of building and maintaining excellent client relationships.
- Strong communication, presentation, and negotiation skills.
- Proficiency in digital platforms, CRM tools, and Microsoft Office Suite.
- High energy, self-motivated, and driven to s/ucceed.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WHNS-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-pk453o-216-73-216-110-42 in your application.