Multi-Platform Producer

Job Description

Multi-Platform Producer

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WGGB:
2024 Massachusetts Broadcaster's Association Station of the Year Merit Award Winner, Western Mass News is a licensed television station in Springfield, Massachusetts, and serves the Pioneer Valley. The networks of Western Mass News include ABC 40, Fox 6, and CBS 3. Our three major networks and digital platform speak daily to over half of Western Mass and the area businesses. We have Western Mass's most live programming, including all the major live sporting events.
Job Summary/Description:
Are you a forward-thinking content leader ready to bridge the gap between traditional broadcast and the future of digital media? We're looking for a Multi-Platform Producer to lead the charge in integrating sales initiatives with news content, develop and execute our CTV (Connected TV) strategy, and produce compelling live content across digital and broadcast platforms.
This isn't just another producing role. It's a unique opportunity to sit at the intersection of news and innovation - guiding our station's content strategy across multiple platforms, ensuring our brand remains essential to the communities we serve.
Duties/Responsibilities include, but are not limited to:
• Serve as the primary liaison between the News and Sales departments to identify, develop, and execute integrated content opportunities.
• Take the lead on CTV strategy and execution, helping us grow and define our presence on emerging digital platforms.
• Coordinate and deliver live content for our digital (and when needed) linear platforms, including breaking news, live events, and special projects.
• Collaborate with news producers, reporters, anchors, and digital staff to create platform-specific content that resonates with viewers.
• Innovate workflows in a digital-first newsroom environment, ensuring seamless transitions between platforms.
• Track and analyze content performance across digital platforms and use data to refine strategy and delivery.
• Maintain editorial standards while working with branded and sponsored content.
Qualifications/Requirements:
• 2+ years experience in broadcast or digital producing, content strategy, or news integration.
• Strong editorial judgment and a passion for delivering impactful, community-focused content.
• Comfortable writing for digital, social, and TV - with a knack for crafting engaging stories across all platforms.
• Proven experience coordinating live content in high-pressure, fast-paced environments.
• Familiarity with CTV platforms, streaming, and OTT content production is a plus.
• Strong communication skills and the ability to collaborate across departments.
• Self-starter who's always looking for new ways to connect with audiences and drive results.
- Clean driving record
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WGGB-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-369vm4-216-73-216-43-42 in your application.