Full Time Job

Digital Sales Specialist


Atlanta, GA 07-13-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Digital Sales Specialist - WGCL


About WGCL:

Would you like to work in the #6 market in a city with a thriving economy and a vibrant culture? WGCL and WPCH in Atlanta, Georgia provides the community with award winning local news coverage, dedicated community service, and effective marketing solutions for area businesses. Come to Atlanta for the opportunity. The energy. The chance to dream where there's space to contribute. Where creatives, universities, entrepreneurs, and the world's biggest brands intersect. Atlanta has a unique culture all its own with a young population, a bustling city center packed with urban parks and amenities, and famously walkable neighborhoods.

Job Summary/Description:

A Digital Sales Specialist at WGCL/WPCH represents our brand to a community of local clients, advertising agencies and the general public. You are a business partner and consultant providing media planning and creative strategy support to help local businesses meet their goals. This is a hybrid position.

Duties and responsibilities include, but are not limited to:
• Provide customer service and act as point of contact for AE's and clients.
• Efficiently and effectively execute new and revised digital orders.
• Traffic all ads and confirm launch success.
• Monitor the scheduling, pacing, and implementation of all advertising campaigns to ensure timely, accurate implementation, and full delivery.
• Communicate effectively and closely with AE's and external teams.
• Ensure that campaign revisions are fully communicated and executed with 100% accuracy.
• Maintain processes and best practices and provide suggestions to leadership on improvement opportunities.

Key Traits - Strategic: The ability to align the digital campaign plan with the organization's strategic objectives is paramount to success in this role. Being client facing and able to strategize a successful plan based on client needs.
Analytical: Interpreting data and being capable of adjusting the digital strategy based on analytics is a plus with the ability to articulate and relate data to clients with ease.

Tactical: Capable of handling tactical aspects of digital campaigns; ability to solve technical problems related to website, content, advertising, and marketing efforts. Ensuring that the desired outcomes are being met based on client feedback.

A Creator: Technically savvy combined with creative vision -- Digital Marketing is partly science but, make no mistake, it takes a creative mind to fill this role.

• 2 years of field experience
• Highly-motivated team player
• Superior multitasking skills with the ability to work cross-functionally and handle multiple requests daily
• Excellent troubleshooting and problem resolution skills
• Possess superb written and verbal communication skills
• Proficient with Microsoft Excel, Word, and PPT

Nice to Haves -
• Google Certification (Specifically Google Analytics & Google Ad Manager)
• Broadcast Industry Experience
• Experience in Meta Business Suite and Ads Manager

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-gqbye1-3-238-204-167-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.