Account Executive

Job Description

Account Executive

Are you ready to help local businesses thrive through powerful advertising solutions? As an Account Executive at WGBA in Green Bay, you'll connect businesses with customers through compelling multi-platform advertising campaigns. From broadcast television to cutting-edge digital strategies, you'll be the trusted advisor businesses turn to for growth. This position comes with an active account list, so we're seeking someone with prior media experience who can jump in and start building relationships right away
WHAT YOU'LL DO:
• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process to analyze customer needs and create customized advertising solutions
• Facilitate customers' ability to leverage our full array of digital marketing options
• Independently prospect, secure appointments, perform needs analysis, develop solutions, present and close sales
• Use ratings data and market trends to negotiate program ratings and advertising rates
• Serve as a trusted advisor with clients, provide best-in-class customer service and grow accounts
• Perform client services including media negotiations, presentation preparation, copy writing and collections
• Effectively manage your sales funnel using CRM systems and achieve key performance indicators
• Contribute to creative campaign development through client communication and concept creation
• Build and maintain strong client relationships, including entertaining prospective and existing clients
• Perform routine administrative functions including makegood resolution and CRM system updates
WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred
• Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits
WHAT YOU'LL BRING:
• Highly self-motivated and goal focused mindset
• Creative and innovative thinking
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Strong analysis and data interpretation abilities
• Exceptional verbal and written communication skills
• Outstanding presentation abilities
• Strong time management and organizational skills
• Proficiency with Microsoft Office
• Working knowledge of Google Office and virtual conferencing platforms
#LI-Onsite
WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-866xzx-216-73-216-82-42 in your application.