Full Time Job

Account Executive

WGAL

Lancaster, PA 11-06-2020
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

WGAL TV, the Hearst Television owned NBC affiliate in Lancaster/Harrisburg, PA, is seeking a Media Sales Account Executive responsible for selling multi-faceted advertising campaigns to local businesses and advertising agencies. This is a great opportunity to join the fast-paced media business with a highly respected TV station and begin a career with Hearst Television. The ideal candidate thrives in a goal-oriented team environment and has strong, multi-dimensional communication skills. If you are motivated by a highly-impactful, excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions that will create partnerships to retain and grow our existing and new client base – you provide sales ability, positive attitude, client focus, and desire to succeed.

Job Responsibilities:
• Develop custom, effective marketing solutions to serve the needs of a diverse group of clients
• Generate revenue across all available platforms and products
• Prospect, contact and present to new businesses to generate new advertising revenue
• Understand, negotiate and secure appropriate value for all products
• Professionally represent the station in strategic business and market partnerships
• Manage all elements of active account campaign execution
• Regularly meet with local and digital sales managers to ensure progression and success with stated goals
• Create and deliver sales presentations to multiple points of contact with client/agency personnel

Qualifications Requirements:
• Ability to multi-task within a fast-paced environment with attention to detail and accuracy
• Accountability within a goal-structured organization
• Initiative with a results-oriented attitude while able to collaborate and support team efforts
• Proficiency in basic math skills and comfort with numbers
• Must be able to use qualitative research effectively to further sales effort
• Strong verbal and written communication skills
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, Marshall Marketing and other industry software a plus.

Experience Requirements:
• 2-3 Years Relevant Experience Preferred in Marketing/Sales/Media
• Military Training/Experience will be considered
• Experience in a consultative, customer-focused, professional sales environment preferred

Education:
• Bachelor's Degree Preferred

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Company Profile
WGAL

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.