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Full Time Job

Digital Sales Manager,- Hybrid

WFTS

Remote / Virtual 09-27-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Digital Sales Manager, WFTS- Hybrid

WFTS, The E.W. Scripps Company ABC affiliate in Tampa, Florida, is seeking a Digital Sales Manager to join their team. In this role, you'll play a key part in generating online advertising revenue for the local media outlet. You'll collaborate closely with sales management and Account Executives to meet goals for new business development, account retention, and the launch of new products. Additionally, the Digital Sales Manager will oversee a comprehensive range of digital advertising solutions which include platforms such as Over The Top (OTT) video, digital display ads, and email targeting.

WHAT YOU'LL DO:
• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Full responsibility for digital revenue, including establishing and achieving monthly, quarterly, and annual digital sales goals.
• Develop and execute local digital sales strategy and revenue plan.
• Responsible for making business decisions regarding the profitability of the sales organization as well as specific sales proposals and offerings.
• Serve as the local digital product, process, and sales strategy expert.
• Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Interpret and utilize market and advertiser research to develop solutions, marketing materials, and presentations.
• Establish and monitor key pacing metrics and conduct frequent pipeline review to effectively forecast results.
• Develop, recommend and execute actions to gain market share.
• Provide input to local leadership regarding market conditions, competition, and effectiveness of the digital sales plan.
• Ensure successful execution of each campaign.
• Other duties as assigned.

WHAT YOU'LL NEED
• Bachelor's degree preferred; or equivalent work experience
• Generally, 7+ years of sales management experience, preferably in an online advertising environment
• Leadership experience, with a proven track record of building and managing a team of Digital Media Professionals (account executives)
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:
• Excellent leadership skills and experience managing sales staff to achieve revenue goals and high performance
• Superior digital product knowledge, local market analytic and personal selling skills
• Excellent verbal and written communication skills
• Ability to share vision, gain buy-in, and build loyalty
• Performance oriented leader with sound ability to manage team to daily outcomes, and achieve goals through his/her team
• Ability to manage escalated difficult or emotional customer situations
• In depth knowledge to pull reports needed to ensure proper pacing of their team and the canvass
• Excellent organizational and analytical skills, including proficient PC skills in Microsoft Office applications
• Exceptional coaching skills

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-gxmeo4-3-236-112-101-42 in your application.

Company Profile
WFTS

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.