Media Executive

Job Description

Media Executive

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WFSB:
WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.
Job Summary/Description:
The #1 rated television station in the market is seeking an experienced and driven Multimedia Sales Executive to join our winning team. This role is responsible for selling a full suite of advertising solutions, including broadcast television and a complete portfolio of digital products. The ideal candidate is a seasoned media seller who understands both strategic digital solutions and transactional broadcast, while also possessing a strong ability to generate new business.
If you are competitive, relationship-focused, and motivated by winning, this is an opportunity to work with the market's leading media company and a collaborative, high-performing sales team.
Duties/Responsibilities include, but are not limited to:
• Sell and manage advertising campaigns across broadcast television and digital platforms, including streaming, OTT/CTV, social, display, video, and other digital marketing solutions
• Prospect, develop, and secure new business opportunities through proactive outreach and networking
• Maintain and grow existing client relationships while delivering exceptional service and results
• Manage transactional broadcast business with agencies and direct clients
• Develop strategic, integrated marketing solutions that help clients achieve measurable business results
• Prepare and deliver compelling presentations and proposals to local businesses and advertising agencies
• Work collaboratively with internal teams, including marketing, digital strategy, and production
• Consistently meet or exceed revenue goals and new business targets
• Stay informed on industry trends, media consumption, and digital marketing innovations
Qualifications/Requirements:
• Proven experience in media sales, preferably digital advertising and broadcast television
• Demonstrated success in new business development and prospecting
• Knowledge of digital marketing platforms, including OTT/CTV, programmatic, social, and display advertising
• Strong understanding of transactional broadcast sales and agency relationships
• Strong communication, presentation, and negotiation skills
• Self-motivated, competitive, and results-driven mindset
• Ability to manage multiple accounts and priorities in a fast-paced environment
• Team-oriented attitude with a desire to contribute to a winning sales culture
What We Offer:
• Opportunity to represent the #1 rated station (WFSB) in the market
• Access to a full suite of digital marketing and broadcast solutions
• A collaborative, supportive, and winning team culture
• Competitive compensation plan. Compensation Pay is commensurate with experience and includes a competitive commission structure.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WFSB-TV/Gray Media is a drug-free company

''

Jobcode: Reference SBJ-bxn2qy-216-73-216-105-42 in your application.