Publicity Coordinator

Job Description

Your New Role

This role supports the SVP, Marketing in planning and executing publicity campaigns across Well Go USA's theatrical and home entertainment slate. You'll help turn our releases into press coverage, working alongside internal marketing, external publicists, talent representatives, and distribution partners to get our films the attention they deserve. This is an in-office position based at our Allen, TX headquarters.

Your Role Accountabilities

• Draft and edit publicity materials, including press releases, media alerts, fact sheets, media kits, executive biographies, Q&As, and talking points.

• Proofread all publicity copy to ensure accuracy, consistency, and adherence to brand standards.

• Assist in developing key messaging and publicity strategies for theatrical, digital, and home entertainment releases.

• Coordinate with external PR agencies and internal marketing teams to execute integrated publicity campaigns.

• Monitor media coverage and compile campaign reports using media monitoring and PR reporting platforms.

• Maintain publicity calendars, tracking release dates, film festivals, premieres, press junkets, talent availability, embargoes, and key campaign milestones.

• Coordinate press screenings, interviews, media requests, and talent schedules.

• Attend cross-functional meetings with marketing, digital, creative, sales, and distribution teams to ensure campaign alignment and timely execution.

• Support awards campaigns, festival initiatives, and special events as needed.

• Maintain media lists, contact databases, and campaign documentation.

• Provide on-site support for evening and weekend events, premieres, screenings, and press activities as required.

Qualifications & Experience

• Bachelor's degree required, preferably in Communications, Public Relations, Journalism, Film/Media Studies, or a related field.

• 2–5 years of public relations or publicity experience in film, television, or entertainment — at a studio, distributor, agency, or streaming platform.

• Excellent written, verbal, and interpersonal communication skills.

• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

• Exceptional attention to detail and proofreading ability.

• Experience collaborating with external PR agencies and cross-functional internal teams.

• Familiarity with media monitoring, press database, and PR reporting tools.

• Genuine passion for film, with an understanding of theatrical and home entertainment release campaigns; familiarity with Asian cinema and international film markets is a plus.

• Proficient in Microsoft Office and Google Workspace; experience with project management tools is a plus.

• Self-starter who thrives in a fast-paced, collaborative environment.

• Flexibility to work evenings and weekends as campaign schedules require.

Championing Inclusion at Well Go USA

Well Go USA Entertainment is an equal opportunity employer. We consider all qualified applicants on the basis of merit, without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.

Compensation & Benefits

Pay Range: $50,000–$65,000 per year. Actual salary will vary based on experience, skill set, and qualifications. In addition to base salary, Well Go USA offers health benefits, a 401(k) plan, and paid time off (PTO).

Position Details

• Location: Allen, TX — in-office position (not remote or hybrid).

• Employment Type: Full-time, exempt.

• Reports To: SVP, Marketing.

Jobcode: Reference SBJ-74kemk-3-41-188-35-42 in your application.