Full Time Job

Sales Marketing Consultant


Tallahassee, FL 03-20-2024
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Sales Marketing Consultant - WCTV

About WCTV:

WCTV covers about 19 counties in North Florida and South Georgia. Our station is based in the Florida state capital, and our DMA is a fast-paced and exciting environment. We are a team of hungry, passionate journalists in a well-established newsroom. Rising talent has the opportunity to work with, and learn from, experienced team members. The expectations are high, and we recognize how important our work is to the community we serve.

Culture comes first. Success follows. At WCTV, our people are our greatest asset. WCTV is Tallahassee's legacy CBS affiliate and the most-watched TV station in the region. WCTV.TV's digital footprint surpasses any in the market or region and continues to grow each month. WCTV has earned this spot for over sixty-five years and has done so by recruiting the best in the industry. At WCTV we play to win, work hard, and are always seeking NEW direct business. Join this fun and dynamic sales team today in sunny Tallahassee, Florida where the beach is close by, and the weather is beautiful!

Job Summary/Description:

WCTV, a 67-year-old Gray Media Group powerhouse station, in Sunny Tallahassee Florida, has an established list available for an experienced, proven sales professional. This seller must be driven by digital and have a working knowledge of digital capabilities with strong broadcast knowledge. Closing new local direct business must be a passion. We have a competitive compensation package and offer top advertising platforms, CBS, MeTV, MyNetwork, and the largest, most comprehensive DIGITAL solutions in the market on WCTV-TV.

Duties/Responsibilities will include, but not limited to:
• First and foremost, new business development
• Convert linear-only clients to digital/broadcast clients
• Grow digital revenue
• Exceed or at a minimum achieve monthly, quarterly, and annual revenue goals
• Initiate, cultivate, and maintain WCTV advertising client relationships
• Secure new Local Direct advertising business for WCTV and our related properties
• Service and grow existing accounts through the use of creative ideas, special opportunities, and a professional consultative selling approach
• Cultivate positive, long-term working relationships with clients, key decision-makers, advertising agencies, and media buyers
• Have a strong working knowledge of marketing concepts along with a detailed understanding of television and digital media advertising methods and strategies
• Be proficient in all software utilized for daily business (including, but not limited to: Wide Orbit Media Sales, Wide Orbit Traffic, Microsoft Office products, comScore Station View Essentials, etc.)
• Understanding Matrix would be a plus
• Present yourself professionally and respectfully as a representative of WCTV and Gray Television

• Proven track record of Digital and Broadcast sales success in local media
• Excellent listening, presentation, negotiation, and closing skills
• A team player with the ability to create, build, and nurture business relationships
• Must handle multiple projects, prioritize and complete specific tasks on time
• A strong sense of urgency and a winning attitude
• Excellent analytical and problem-solving skills
• BS/BA degree in business, marketing, or equivalent work experience.

If you feel you're qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WCTV-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to fully vaccinate against the coronavirus before the first workday.

Jobcode: Reference SBJ-gwwmoy-3-227-240-72-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.