Digital Marketing Coordinator

Job Description

Digital Marketing Coordinator - WCTV

About WCTV:

WCTV covers about 19 counties in North Florida and South Georgia. Our station is based in the Florida state capital, and our DMA is a fast-paced and exciting environment. We are a team of hungry, passionate journalists in a well-established newsroom. Rising talent has the opportunity to work with, and learn from, experienced team members. The expectations are high, and we recognize how important our work is to the community we serve.

Culture comes first. Success follows. At WCTV, our people are our greatest asset. WCTV is Tallahassee's legacy CBS affiliate and the most-watched TV station in the region. WCTV.TV's digital footprint surpasses any in the market or region and continues to grow each month. At WCTV we play to win, work hard, and are always seeking NEW direct business. Join this fun and dynamic sales team today in sunny Tallahassee, Florida where the beach is close by, and the weather is beautiful!

Job Summary/Description:

Are you a creative and digitally savvy professional who thrives in a collaborative environment? If so, read on! WCTV is seeking a marketing expert who excels at data-driven decision-making and enjoys managing and optimizing digital campaigns. This fast-paced, rewarding role requires digital marketing experience, strong attention to detail, critical thinking, and excellent organizational skills. Join our forward-thinking team and help us build lasting relationships with clients while prioritizing their best interests. Join our dynamic team and help shape the future of digital marketing at WCTV!

Duties and responsibilities include, but are not limited to:
• Collaborate with the Digital Sales Manager and Sales Team to support multi-platform digital marketing strategies, focusing on understanding client goals and optimizing success through research and analysis.
• Work closely with clients, sales staff, design services and ad operations to integrate and execute digital campaigns, including assisting with client onboarding and creative development.
• Coordinate client creative assets, whether produced internally or provided by clients. Manage creative updates, campaign scheduling, and flighting.
• Maintain inventory calendars for digital products and provide administrative support to Sales Team and Sales Managers.
• Assist in developing and presenting media recommendations to both internal and external clients, highlighting the rationale for chosen tactics, investments, and deliverables.
• Participate in client-facing sales and results meetings alongside Sales Managers and Account Executives.
• Manage digital sales fulfillment and campaign delivery processes in coordination with colleagues across Gray Digital Media.
• Handle digital order entry for billing purposes and maintain organized digital sales documentation, contracts, and client records.
• Collaborate with the sales team to craft compelling digital sales presentations and campaign proof of performance reports.
• Lead optimization efforts for digital campaigns, utilizing back-end campaign analysis and data-driven recommendations (utilizing tools like GDMs data reporting tools, Google Analytics, etc.).
• Stay updated on emerging trends and identify opportunities for growth within emerging markets.

Qualifications/Requirements:
• Digital marketing experience.
• Experience with digital platform order entry.
• Strong attention to detail.
• Critical thinking and analytical skills.
• Excellent organizational and time management skills.
• Ability to thrive in a deadline-driven environment.
• Strong verbal and written communication skills, and highly organized.
• Social media content management experience.
• Experience executing digital advertising campaigns including display, video, social and email marketing.
• Experience with Google Analytics or other digital marketing analytics tools.
• Proficient with Facebook, Instagram, Excel, Word, and PowerPoint.
• Graphic Design experience (Adobe Premiere Photoshop, Canva, etc.) is an additional benefit.
• 2+ years in media/advertising with a focus on digital and multi-platform campaigns.
• BA/BS degree preferred.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WCTV-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-gw3nep-3-135-215-228-42 in your application.