Digital Sales Strategist

Job Description

Digital Sales Strategist, WCPO

WCPO, The E.W. Scripps station located in Cincinnati, Ohio, has an exciting opportunity for a Digital Sales Strategist who will be responsible for driving revenue growth through expert product knowledge, creating custom campaign presentations, and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients. This is a market-based, client-facing role working under the guidance of the Local Sales Manager.

Scripps offers a hybrid work option for this position.

WHAT YOU'LL DO:
• Make sales calls with account executives to consistently achieve digital market revenue goals by closing digital campaigns with new and existing clients.
• Lead product training for designated products which include but are not limited to OTT/CTV solutions, Display/Video/Social, Google Products, Facebook Products, SEO, email, and contesting.
• Provide campaign guidance to Account Executives throughout the whole selling process; prospect clients, assist in need analysis, develop strategy, help create presentations, assist in the close of the sale, then monitor campaign performance, and provide optimization and upsell recommendations.
• Conduct one-on-one meetings with account executives to help them reach their goals.
• Be knowledge of competitive landscape and monitors market trends and industries to identify new opportunities.
• Build custom campaign dashboards and monitor campaigns to ensure they are delivering as expected.
• Other duties as assigned.

WHAT YOU'LL NEED:
• Bachelor's degree in related discipline or equivalent experience.
• 3 - 5 years sales experience, closing business and managing clients.
• Prefer experience in a sales leadership, advisory, or supervisory capacity.
• Experience in creating and successfully executing multi-faceted digital campaigns.

WHAT YOU'LL BRING:
• Strong knowledge of our digital product portfolio and backend platforms including Google Analytics, Google Ads, Google Ads Manager, Facebook Ads and more.
• Strong analytical skills and data driven thinking.
• Demonstrated record of success in a goal oriented, highly accountable sales environment.
• Must have proven prospecting and closing capabilities.
• Ability to creatively craft solutions for client based on needs assessment.
• Excellent presentation, public speaking, interpersonal and communication skills.
• Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations.
• Strong communication skills and the capability to effectively respond to questions from managers, colleagues, and customers.
• Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions, and mileage.
• Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook, etc.).
• Must have good organizational skills and ability to meet deadlines.
• Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Full benefits; medical, dental and vision.
• Retirement savings plan with company match.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-g3qpb4-3-137-192-3-42 in your application.