Full Time Job

Digital Account Executive


Charlotte, NC 03-20-2024
  • Paid
  • Full Time
Job Description
Digital Account Executive - WBTV

About WBTV:

WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 70 years. WBTV prides itself on putting its viewers first. Being ''On Your Side'' is more than just a slogan, but a culture that permeates throughout the station and is truly felt by the entire WBTV team. WBTV was the first television station to sign on in the Carolinas and is considered the ''most trustworthy source of news and information'' in the area according to research. WBTV First Alert Weather is the certified most accurate forecast for the market as measured by WeatherRate.

Job Summary/Description:

As a Digital Media Account Executive, you will be responsible for generating revenue through in-person business consultation with clients. This includes prospecting and developing new business opportunities across multiple industries. Your success in this role will be measured by achieving high sales activities in prospecting, meetings with new clients, and proposals. We provide comprehensive training to support your growth and success.
This is a salary/bonus position.

Duties/Responsibilities include (but are not limited to):
- The ideal candidate will work energetically and strategically to increase our market share for various digital products, including OTT/Streaming, targeted e-mail, programmatic display/video, paid social media, YouTube, SEM/SEO, and more
- Develop and maintain solid relationships with clients in person, understanding and communicating the value that digital solutions can bring to their advertising campaigns
- Collaborate with clients on strategic planning to achieve their advertising objectives
- Actively seek new business opportunities and work towards winning them
- Meet and exceed sales activity targets and goals
- Adapt to varying work schedules, including occasional meetings or events outside regular working hours

- We are looking for energetic team members who are passionate about new business, enjoy strategic planning, and possess organizational skills
- Must have effective communication and negotiation skills
- Competence with • ️ Microsoft Office is required
- Valid driver's license and good driving record (will be reviewed)

If you feel you're qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBTV-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-ro8m5p-44-210-99-209-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.