Job Description
Account Executive - WBRC
ACCOUNT EXECUTIVE (New Business Development Specialist) - WBRC
About WBRC:
WBRC has been On Your Side delivering local news, First Alert Weather, sports, and entertainment for over 73 years. WBRC is the largest and most trusted news team in Alabama and produces more than 64 hours of local news every week. As a broadcast pioneer, WBRC serves as Alabama's most-watched television stations. WBRC is one of the strongest television stations in the country with dominant shows including our highly rated morning show, Good Day Alabama. The station also dominates the local market in its early and evening newscasts, consistently delivering #1 ratings across all broadcasts. The reach of WBRC doesn't stop with linear television.
Job Summary/Description:
WBRC is looking to grow its already commanding share of the local broadcast and digital revenue with a new business development specialist. To do so, we are looking for the next high-level consultant to join our team. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit. This candidate thrives in a position that holds no limits to growth or success. The account executive is a sales role responsible for identifying, qualifying, and acquiring new prospects and connecting them with our innovative marketing solutions to help them grow their business. This is a role focused on acquiring high-quality clients with significant short and long-term revenue potential.
Duties/Responsible for (but not limited to) the following:
- You will research opportunities in your market, generate or follow through on sales leads both warm and cold, and manage an active pipeline of potential revenue.
- You will own the full sales cycle from prospect to close and meet new business revenue and budget goals.
Design, write, and present marketing presentations.
- Meet or exceed sales expectations, goals, and budgets, and manage your own book of sales revenue for retention and growth.
- Manage your book of business using multiple CRM and client management tools and software.
- Communicate and collaborate effectively internally across all Hawaii News Now departments and support staff.
- You will be an expert in marketing, and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships. You will maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
Qualifications/Requirements:
- 2 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred)
- Effective prospecting and proven revenue pipeline-building skills.
- Ability to think critically and design solutions for complex problems.
- Ability to successfully manage ambiguity and unexpected change.
- Be teachable and open to best practices and feedback as a means of continuous improvement.
- Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.
- Must be comfortable selling to, challenging, and building trust-based, value-added relationships with executives, specifically with the Chief Marketing Officer, Chief Sales Officer, Sales Operations, and Marketing VPs and Managers.
Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', and upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBRC/WTBM-TV/Gray Television Group, Inc. is a drug-free company
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior by the first workday.
Jobcode: Reference SBJ-g6wq39-52-14-9-224-42 in your application.