Media Executive

Job Description

Media Executive - WBKO

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WBKO:

WBKO is home to award-winning journalism in the heart of south-central Kentucky between Louisville and Nashville. WBKO is the dominant source for local news and entertainment in the Bowling Green area and operates the ABC, FOX, Telemundo, and CW affiliates. We are proud to serve our community and nurture our employees to grow professionally in an encouraging environment. Bowling Green is the third-largest and fastest-growing city in Kentucky and is
''geared for fun'' as the home of the Corvette, the Bowling Green Hot Rods baseball team, an active arts scene, countless caves, and hiking trails, ready to be explored!

Job Summary/Description:

WBKO, a Gray Media station, is looking for a high-achieving individual who seeks a career in outside sales and marketing. This job opening offers a rare opportunity to join a team of effective sales professionals to represent a well-known product line including ABC, FOX, CW, and Telemundo programming and GDM digital products. The combination of these platforms positions WBKO salespeople as leaders in the marketplace with the ability to offer comprehensive marketing solutions to local businesses and advertising agencies. Training is offered that shows a pathway to financial success and career growth. It has never been a more exciting time to work in local TV now that it is paired with the targeting efforts of digital marketing.

WBKO has an opportunity for a Media Executive who is a success-oriented professional with a proven digital sales background to join our family. The Media Executive role is responsible for the development, retention, and growth of digital revenue. The Media Executive will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO). The Media Executive will report directly to the Multimedia Sales Manager.

Duties/Responsibilities include, but are not limited to:
* Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy
* Meet or exceed sales expectations and manage your book of digital sales revenue using client management tools and software
* Learn and master Gray Digital Media advertising products, services, and guidelines currently and as offerings evolve
* Develop, retain, and grow client relationships
* Create and present digital advertising/marketing proposals
* Communicate and collaborate effectively and respectfully internally with the WBKO Family, with corporate Gray Digital Media teams, and externally with clients

Qualifications/Requirements:
* Bachelor's degree and 2+ years of digital media sales with evidence of prior success or digital agency experience working with clients
* Demonstrates intellect, drive, executive presence, and sales acumen
* Ability to prospect and network with business decision-makers within all sizes of organizations
* Proven experience building professional client relationships
* Superior multi-tasking skills with the ability to work cross-functionally and handle multiple tasks daily
* Excellent troubleshooting and problem-resolution skills
* Possess superb written and verbal communication skills
* Proficient with Microsoft Excel, Word, and PPT and understanding of G4 analytics a plus
* Spanish/Bilingual a plus, but not required
* Must have a valid driver's license with a driving record that meets company policies (will be verified as a condition of employment and checked regularly throughout employment)

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBKO-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-d2jqj2-18-97-9-169-42 in your application.