Manager, User Acquisition

Job Description

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
Your New Job
WB Games' Publishing team is looking for a Manager, User Acquisition to join the User Acquisition team, and build capabilities across a specific set of UA channels.
Your Role Accountabilities
• UA Optimization: Manage the day-to-day operations across Facebook, Google, TikTok, Applovin, Moloco, Liftoff, IronSource, Unity Ads, and others, following data in order to invest budgets with the maximum return on ad spend (ROAS) and scale
• Competitive Benchmarking: Keep a pulse on direct and indirect competitors' user acquisition strategies and ad creative. Inform our team of the market trends on these channels to keep at the cutting edge of where the market is going
• Channel Leadership: Dig in to deeply understand the algorithms for the UA channels in your portfolio. Drive strategy, negotiate terms, and engage with external partners to gain access to alpha and beta tests
• Aligned Execution: Work closely with colleagues in analytics, product marketing, and creative services to ensure alignment in execution on test measurement and audience messaging
• Reporting: Report internally on performance at all dimensions for specific marketing channel and game combinations, exposing the trends and opportunities based on data driven insights

Qualifications & Experience
• College degree related to Business / Marketing / Data Analysis
• Experience with data visualization tools like Looker, Tableau
• Experience with Performance Marketing channels like Facebook, Google, TikTok, Moloco, Applovin, Liftoff, IronSource, UnityAds, etc. required
• Strong interest in mobile free to play business model, understanding of player LTV, ARPU curves, and relationship with CPI
• Strong proficiency in Microsoft Excel, Word, & PowerPoint, and/or Google Suite
• Highly effective analytical, verbal and written communication skills

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $100,100.00 - $185,900.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Jobcode: Reference SBJ-wpx36j-216-73-216-0-42 in your application.