Creative Services Director

Job Description

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
CREATIVE SERVICES DIRECTOR (HANDS-ON CREATIVE)
WHO YOU ARE
You are a strategic and execution focused creative leader who thrives at the intersection of art, marketing, product, and performance. You know how to build bold, effective creative that not only looks great, but drives results. You bring deep experience across mobile advertising, video, static, interactive, and gameplay-lead content, and you know how to guide teams to deliver high quality work at scale. You are passionate about storytelling, energized by performance driven creative, and constantly looking for new ways to push the work forward through testing, learning, and innovation.
WHAT YOU DO
As the Creative Services Director within Warner Bros. Discovery's Gaming Division, you lead the strategy, development, and execution of high impact creative across mobile publishing and performance marketing.
You oversee the production of static, video, playable, and interactive assets that support user acquisition, growth, social, brand, and lifecycle marketing efforts. You partner closely with user acquisition, product marketing, analytics, and production teams to ensure creative is aligned to business goals and optimized for performance. You set the creative vision, establish scalable production pipelines, mentor multidisciplinary teams, and ensure the organization delivers compelling creative at both quality and speed.

Your Role Responsibilities
WHAT YOU BRING
• Lead the creative strategy and set the direction for all mobile publishing campaigns.
• Oversee the concepting and production of high-quality creative assets across static, video, playable, and other emerging ad formats.
• Develop scalable creative pipelines and workflows that support high volume asset production without sacrificing quality or brand consistency.
• Partner closely with User Acquisition to develop performance driven creative designed to improve installs, click through rates, conversion, retention, and return on ad spend.
• Establish a strong test and learn culture by driving creative experimentation and rapid iteration based on performance insights.
• Drive competitive analysis and creative trend monitoring to identify new opportunities, fresh concepts, and winning approaches in the market.
• Build and mentor multidisciplinary creative teams across design, motion, editing, game capture, and interactive development.
• Ensure all creative output is on brand, insight driven, and aligned with both franchise standards and campaign objectives.
• Manage agency, vendor, and external partner relationships as needed to extend scale, capabilities, and speed.
• Represent the creative vision in leadership forums and advocate for the people, tools, and processes needed to deliver best in class work.

Qualifications & Experience
• Deep experience leading creative for mobile games, performance marketing, or advertising.
• Proven success developing creative for user acquisition campaigns across all formats.
• Strong understanding of mobile advertising fundamentals, including hooks, pacing, call to action design, and platform specific creative best practices.
• Ability to lead large scale creative production pipelines with balance of quality and efficiency.
• Familiarity with playable ads, interactive ad development, and mini-game ad experiences.
• Strong knowledge of branding, composition, typography, editing, pacing, and storytelling.
• Experience managing agencies, freelancers, or external creative vendors is a plus.
• Familiarity with Unity, Unreal, or related tools for capture, prototyping, or interactive creative development is a plus.
• ​​Experience using AI tools to generate high quality static and video creative for mobile marketing.
• Strong working knowledge of AI powered image and video generation workflows, including prompt development, iteration, refinement, and quality control.
• Familiarity with emerging AI creative tools and best practices across image generation, video generation, editing, and concept development.
SOFT SKILLS
• Strong creative judgment with the ability to balance brand quality, business goals, and performance outcomes.
• Excellent communicator and collaborator across creative, technical, and business functions.
• Highly organized and capable of managing multiple workstreams in a fast-paced publishing environment.
• Comfortable operating at both strategic and tactical levels, from defining vision to reviewing outputs and improving workflows.
• Passionate about coaching, mentoring, and building high performing teams.
• Curious, adaptable, and energized by experimentation, iteration, and continuous improvement.
• Able to connect people, process, and creative craft in service of stronger outcomes.
• Strong ownership mindset with a bias for action, clarity, and follow through.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $126,000.00 - $234,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Jobcode: Reference SBJ-9z1204-216-73-216-211-42 in your application.