Full Time Job

Digital Sales Specialist


Louisville, KY 11-03-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
About WAVE:

WAVE 3 News, the NBC Affiliate and Kentucky Derby Station in Louisville, KY, and Gray Television, the second largest broadcast company in the country is seeking an engaged, competitive and highly knowledgeable Digital Sales Manager. A legacy station being the first in Kentucky and 41st in the nation, WAVE 3 News sets the standard for quality, excellence and serving the community in the Louisville market. Louisville, the internationally known ''Derby City'' is also home to outstanding Culinary, Arts and Bourbon scenes, Louisville Slugger Museum and Bat Factory, UPS Worldwide hub, The Greatest Muhammad Ali, and has a very rich history, founded in 1778. WAVE 3 News mantra of More. Local. Now. is followed each day by our outstanding team. Learn more about WAVE 3 News at wave3.com

Job Summary/Description:

We are looking for positive people who are interested in helping to lead our digital sales efforts. Applicants should enjoy working in a fun culture that offers a professional environment with excellent opportunities for growth. We offer extensive sales and marketing training and some of the best advertising products to sell in the market.

Candidate must demonstrate a thorough knowledge of digital media marketing and an ability to provide digital solutions across multiple platforms.

Essential responsibilities include, but are not limited to:
- Act as a secondary client contact, understanding client goals and optimizing success through research and analysis of all digital advertising campaigns.
- Develop digital strategy recommendations, campaign measurement objectives and present customized plans to current and potential clients.
- Manage all facets of campaign execution by working with Digital Media Team
- Take the lead on optimization strategies for digital campaigns.
- Stay up-to-date with emerging trends and identify areas of development within emerging markets.
- Develop and present concise reporting decks highlighting the success of the campaign and recommendations for future campaigns.
- Promote positive working relationships within the department, the company and third party vendors.

- 2+ years in digital media
- BA/BS degree preferred
- Possess demonstrable experience working in both B2B and B2C environments
- Possess outstanding written and verbal communication skills
- Highly proficient in Microsoft Excel, Power Point and Word
- Certified in Google Analytics
- Experience in Double-Click for Publishers
- Experience with Facebook and Social ad campaigns

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now''

Jobcode: Reference SBJ-g671e0-54-211-101-93-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.