Sr Director, International Marketing

Job Description

Job Title: Sr Director, International Marketing
Reports To: SVP, Global Marketing / Head of International
Department: International Marketing
Location: Los Angeles, CA
A little bit about our team:
We are a boutique entrepreneurial team responsible for our label's artists' recorded music careers outside of the US in over 40 territories around the world, in all genres of music ranging from pop, rock, hip-hop, R'n'B, and country. We are an integral part of the label's strategy, maximizing global, regional, and local opportunities across all departments for both our developing and established artists.
Your role:
You will be responsible for building a global strategy and managing your own roster of both top-tier and developing artists. You will create and execute marketing plans outside of the US, with targets per project and steps to achieve them. You will be the artists' gateway to the rest of the world, encompassing communication and reporting to the artist teams and other key stakeholders, international promotion, and representation within WMG affiliate teams. Bring your passport, your enthusiasm, and your entrepreneurial spirit!
Here you'll get to:
• Develop and execute comprehensive international marketing strategies for Warner Records' artists, ensuring campaigns are tailored to individual artists' needs and optimized for success in key global markets.
• Spearhead the planning, execution, and measurement of international marketing campaigns for new audio and video releases, working closely with domestic marketing teams, artist management, and Warner Music Group's global affiliate offices.
• Act as the primary liaison between US domestic teams and international territory offices. Ensure seamless communication and alignment on priorities, marketing tools, and promotional plans to maximize artist exposure and commercial performance.
• Work directly with artists and their management teams to align on a global vision. Serve as a professional and high-energy representative for Warner Records, building strong relationships with international partners and affiliates.
• Monitor and analyze global market trends, streaming data, and consumer behavior to identify new opportunities for artist development and audience expansion. Use data-driven insights to inform campaign optimizations and future strategies.
• Oversee and manage international marketing budgets, ensuring efficient allocation of resources to drive impactful campaigns and achieve key performance indicators.
• Collaborate with creative and digital teams to develop and disseminate key marketing assets, including press materials, social content, and promotional tools, ensuring they resonate with diverse international audiences.
• Initiate and coordinate all international press and promotional activities, including media interviews, TV performances, and promotional tours, in partnership with local teams.
About you:
• Bachelor's degree or equivalent experience.
• 7+ years of professional experience in international music marketing, with a proven track record of successfully managing and launching global campaigns for a diverse roster of artists.
• Deep understanding of the global music business, including digital and streaming platforms, and the ability to adapt to a rapidly evolving industry.
• Strong leadership skills with the ability to manage projects, mentor team members, and navigate complex, multi-stakeholder relationships.
• Exceptional communication, negotiation, and presentation skills.
• In-depth knowledge of various music genres and the ability to adjust marketing strategies accordingly.
• Demonstrated ability to think strategically, balance high-level planning with hands-on execution, and thrive in a fast-paced, high-pressure environment.
• Passion for music and a global perspective on cultural trends.
• Ability to travel internationally as needed.
We'd love it if you also had:
• Experience or knowledge of physical product formats, set up, and pricing
• Entrepreneurial thinking to develop non-traditional ideas
• Experience speaking other languages
• Experience travelling the world
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-Onsite
This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.
Warner Music Group is an Equal Opportunity Employer.
Salary Range
$100,000 to $125,000 Annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2025 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf

Jobcode: Reference SBJ-o1q9k1-216-73-216-96-42 in your application.