Marketing & Events Rep

Job Description

Job Title: Warner Music U Marketing & Events Representative

A little bit about our team:
Warner Music U (WMU) is the branch of Warner Music Group focused on developing artists. Our content and experiences are generated by aspiring creatives, with the intention of creating lifelong fans for our artists and labels.

Representatives receive hands-on experience in the music industry, working directly with full-time employees and artists from WMG label partners including but not limited to Atlantic Records, Warner Records, 300 Entertainment, Asylum Records, ADA, and Warner Nashville. Representatives work part-time, up to 18 hours a week, and can receive college credits if necessary.

Warner Music U is now hiring music fans with a passion for marketing, social media, promotions, and event planning for the Fall 2024 Semester as paid reps!

Interested? This should be you –
• Obsessed with music, and we don't mean one or two genres! You're someone who can find a favorite song or artist in any genre. You may be an expert in a certain style, but you can easily geek out over any type of music.
• You live and breathe marketing, and know your CTAs from your ROIs! You can think big when it comes to creating memorable experiences and events, and know how to pull in your desired crowd.
• In your community on and off campus, you are able to identify potential new audiences for WMG's developing artists and can execute measurable plans to turn them into fans.
• You are well-connected within your University and know how to utilize your connections. For example, you can secure a location for an event, obtain co-sponsors, collaborate with local companies, and ensure all campus protocols are followed.
• As an active user of social media, you are enthusiastic to use your personal accounts to create awareness and generate views for brand partnerships and priority artists across all genres.
• Discovering new music and the challenge of promoting artists early in their careers excite you, and you can think of many creative ways to do so.
• You are a self-starter who is excited about the idea of running your own projects.
• Willing and able to develop and maintain work relationships.
• You take pride in your work and your part in the bigger picture of artist campaigns.
• Your goal is to work full-time in the music industry upon graduation.

Here you'll get to:

As a Warner Music U Marketing & Events Rep, you'll get to:

Plan & Execute
Your core focus on the program is to create memorable in-person events on campus, find potential fans of WMG's newest artists, and expand the fan base of known artists. You are not shy about expressing ideas and aim for impact and measurable results.

Create
We give you the creative freedom to create online content, playlists, and experiences that help Gen Z discover up-and-coming artists, using your voice and the expertise of your school and/or market. Create content pieces promoting new releases, tour announcements, merchandise, playlists, and upcoming events utilizing your creative spin and style. You may have opportunities to attend shows and photograph or film WMG artists performing in your market.

Gain Real World Experience

Play an integral role in artist development for newly signed artists. Utilize your connections and relationships to help break them within the 18-24 age demographic through digital, promotional, and grassroots marketing efforts. Summarize outcomes, feedback, and analytics through weekly and monthly reporting.

You may also have the opportunity to:
• Attend shows for WMG artists performing in your market while providing detailed feedback.
• Contribute to the WMU branded social media accounts.
• Meet Artists
• Work with and coordinate in-person and digital experiences for our curated roster of rising artists.
• Expand Your Network
• Correspond with various departments and employees at Warner Music Group through the execution of campaigns and artist-involved events. Connect with your fellow reps across the country through weekly meetings and collaborative projects.
• Be the Eyes and Ears of WMG
• Provide valuable insights on the latest trends and music popular in your market.

About you:
• HUGE passion for music, pop culture, and social media.
• Open to individuals enrolled in a 2 to 4-year University or College course.
• Eager to create content for your own public social media profiles (Resume Tip! Include your TikTok and Instagram handles).
• Understand the virality and strategy of social media platforms and know how to create best-in-class content.
• Heavily involved in campus or community activities and can effectively tap into connections to pull together successful experiences.
• Professional attitude with outstanding communication, time management, and organizational skills.
• Ability to meet deadlines, pay attention to detail, and work in a fast-paced role.
• Work well remotely/independently without direct supervision.
• Able to honor a time commitment of up to 18 hours per week.

We'd love it if you also had:
• Promotional experience (radio promotions, brand ambassador, street team, or similar).
• Previous marketing and/or music internship experience.
• Leadership experience/skills.

#LI-Remote

Salary Range
$13.25 to 18.67 Hourly

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-r7316k-18-220-180-19-42 in your application.