Vice President, Paid Media Strategy

Job Description

Your role:
The VP of Paid Media Strategy is responsible for setting the global framework for Warner Music Group's paid media efforts, ensuring best in class tooling, suppliers, innovation, and measurement across all priority artist campaigns. Success in this role requires the ability to balance two foundational requirements. One, strong executive leadership and influence in a global, matrix organisation. Two, maintaining a tangible, execution level knowledge of day to day paid media best practices.
This role oversees an integrated infrastructure for two key pillars: the value delivered through inventory received from our global platform partnerships and the direct cash investment managed by WMG. The VP aligns tooling and measurement for all digital investment with broader marketing and audience growth objectives, drives strategic media partnerships, and facilitates world-class execution across platforms and territories.
Working closely with the leaders of Marketing Enablement and Marketing Intelligence, this role also supports the development of ROI frameworks for paid media, manages external vendor relationships, and contributes to requirements for internal tool development.
Here you'll get to:
Delivery & Execution
• Design and manage the on-going delivery of the global paid media execution, tooling for campaign planning, audience targeting, and platform investment across all markets.
• Collaborate with Finance and Marketing Intelligence in tracking return on investment, optimizing budgets, and developing global media measurement and attribution frameworks.
• Establish OKRs for all platform activities, including ROI baselines and performance benchmarks.
• Monitor the competitive landscape to identify new opportunities and risks in digital advertising and platform partnerships.
• Build and run a hybrid in-house and offshore/nearshore structure to deliver ad operations cost-effectively and at scale.
Leadership & Team Development
• Lead, develop, and mentor senior media staff, including the Director of Platform Marketing ensuring alignment, innovation, and consistent execution globally.
• Be a visible, inclusive leader within WMG's global marketing community, fostering mentorship, career development, and upskilling of paid media teams while promoting a globally-minded culture.
Partnerships & Platform Strategy:
• Build and maintain senior-level relationships with platforms (e.g., Meta, YouTube, TikTok) to drive innovation, unlock new ad formats, and enhance value delivery.
• Act as a key strategic point of contact for platform partners, identifying opportunities for additional inventory, editorial features, or co-marketing initiatives.
• Ensure the delivery of centrally executed platform credits like Youtube Gratis.
Innovation & Optimization
• Drive adoption of new tools and technologies to enhance campaign effectiveness.
• Refine worldwide media processes and workflows to ensure consistent execution while allowing for local market adaptability.
• Lead adoption of emerging ad tech (e.g., AI-driven optimization, programmatic automation, creative AI) to maintain a competitive edge.
• Partner with Marketing Enablement and Marketing Intelligence to define ROI methodology, manage vendor selection, and guide international tool development.

Experience Level:
• 10+ years in digital and paid media, including 3+ years leading senior teams and cross-functional groups across regions.
• Deep expertise in multi-channel paid media strategy (Meta, YouTube/Google, TikTok, DSPs, and emerging platforms) with strong knowledge of media buying, optimization, and performance measurement.
• Proven track record building and scaling global media operations within music, entertainment, or culturally driven consumer brands.
• Skilled at bridging high-level strategy with hands-on execution, leading both vision-setting and operational refinement.
• Experienced navigating complex matrix organizations across multiple time zones and markets.
• Global experience across multiple international regions, including the US and UK, is a plus.
• Exceptional communication, stakeholder management, and cross-cultural collaboration skills.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. e Salary Range: $170,000 to $210,000 Annually Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2026 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf

Jobcode: Reference SBJ-yj80jp-216-73-216-23-42 in your application.