Full Time Job

Manager, Digital Marketing - Black Music

Warner Music Group

New York, NY 06-21-2021
  • Paid
  • Full Time
Job Description
At Warner Music Group we're all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual's value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.

Consider a career at WMG and be a part of one of the most influential forces in culture today.

Job Title: Manager, Digital Marketing – Black Music

A little bit about our team:

The Digital team at Atlantic Records is a full-service, agency-like marketing team, dedicated to building artist careers through the intersection of music and technology. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partners in our 360 relationships, across music, touring, merch, and all other aspects of the artist career. Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.

Why this could be your next big break:

This job is the intersection of creative, marketing, technology, operations and production; you will have your hand in a lot of different areas. You must be detail-oriented and able to multi-task, as you will be juggling multiple artist projects, and be responsible for all aspects of a music release digitally – you will also be working closely with product managers, our in-house creative design, development and video team, and artist managers to help bring artists' visions to life.

The ideal candidate is interested in breaking artists online with innovative digital campaigns AND has an interest in new technology. This person reads blogs (tech and entertainment) every day, installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue. This person has a deep knowledge and understanding of the hip-hop and R&B space and culture. They live on social media, lifestyle blogs, and discover new music in interesting ways. You MUST be highly creative, extremely motivated, and love being a part of a team.

If you love new challenges daily - this could be the gig for you.

Here you'll get to:
• You will work with artists, managers, marketing and key label executives in order to develop compelling and powerful online marketing strategies
• Coordinate with internal teams and 3rd party designers / developers to produce all assets for a digital release - links, banners, social skins, landing pages, CRM blasts, artist websites, apps, interactive games and experiences
• Participate in brainstorming and implementation of exciting online content and innovative campaigns optimized for each distribution network/channel
• Analyze campaign & streaming data and create weekly marketing summaries and reports
• Execute effective online advertising campaigns for artists, creating a strong presence in the desired target market and community
• You will build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
• You will work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively
• Attend and contribute to all related company meetings in connection with assigned projects, and provide the team with timely feedback and follow-up regarding any action items
• You will assist in the creation of artist editorial calendars and publishing schedules for releases

About you:
• BS or BA in Marketing, Communications, or similar discipline
• Working knowledge of interactive technologies and communication tools including email, social media, and viral marketing techniques (TikTok, Facebook, Twitter, Instagram, YouTube, SoundCloud, Snapchat, etc.)
• Experience and knowledge of streaming platforms
• Some experience with Photoshop, basic HTML, social media publishing tools and video editing
• You have AMAZING organizational abilities
• You can manage multiple deadlines and urgent tasks
• You are willing to learn a little bit of everything and are open to take on anything
• You are insanely detail-oriented
• You are excellent at listening, interpreting, and communicating
• You are creative
• You are a self-starter
• You are curious and ask questions

It would be music to our ears if you also had:
• A passion for music and tech
• Proven excellence in prioritization, time management and follow up skills with an attention to detail

About us:

With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, one of the world's leading music publishers with a catalogue of more than one million copyrights worldwide.

For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Love this job and want to apply?

Click the ''Apply'' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Jobcode: Reference SBJ-r1yy6m-3-236-84-188-42 in your application.